{
  "metadata": {
    "title": "The Anatomy of an AI Citation",
    "subtitle": "What 1,465 AI-cited pages across 950 domains reveal about getting cited by ChatGPT, Perplexity, and Gemini",
    "analysis_date": "2026-03-30",
    "pages_crawled": 3317,
    "pages_analyzed": 1465,
    "unique_domains": 950,
    "brands_in_dataset": 950,
    "citation_opportunities_total": 28033
  },
  "faq_effect": {
    "groups": [
      {
        "label": "FAQ Schema + FAQ Content",
        "n": 23,
        "avg_citations": 36.9,
        "avg_words": 4290
      },
      {
        "label": "FAQ Content Only",
        "n": 161,
        "avg_citations": 27.2,
        "avg_words": 2530.3
      },
      {
        "label": "No FAQ Signal",
        "n": 269,
        "avg_citations": 25.4,
        "avg_words": 1979.6
      }
    ]
  },
  "schema_adoption": {
    "pct_with_schema": 67.8,
    "web_average_pct": 38.5,
    "most_cited_pct": 80,
    "type_lifts": [
      {
        "type": "Person",
        "cited_pct": 18.9,
        "web_avg_pct": 2,
        "lift": 9.4
      },
      {
        "type": "ImageObject",
        "cited_pct": 21.4,
        "web_avg_pct": 2.4,
        "lift": 8.9
      },
      {
        "type": "NewsArticle",
        "cited_pct": 10.4,
        "web_avg_pct": 1.2,
        "lift": 8.7
      },
      {
        "type": "SoftwareApplication",
        "cited_pct": 2.4,
        "web_avg_pct": 0.3,
        "lift": 8
      },
      {
        "type": "Service",
        "cited_pct": 1.3,
        "web_avg_pct": 0.2,
        "lift": 6.5
      },
      {
        "type": "BreadcrumbList",
        "cited_pct": 37.7,
        "web_avg_pct": 7.3,
        "lift": 5.2
      },
      {
        "type": "WebPage",
        "cited_pct": 29.3,
        "web_avg_pct": 5.8,
        "lift": 5.1
      },
      {
        "type": "BlogPosting",
        "cited_pct": 8.1,
        "web_avg_pct": 1.7,
        "lift": 4.8
      },
      {
        "type": "WebSite",
        "cited_pct": 33,
        "web_avg_pct": 7.7,
        "lift": 4.3
      },
      {
        "type": "Organization",
        "cited_pct": 31.5,
        "web_avg_pct": 7.6,
        "lift": 4.1
      },
      {
        "type": "ItemList",
        "cited_pct": 4.4,
        "web_avg_pct": 1,
        "lift": 4.4
      },
      {
        "type": "Article",
        "cited_pct": 24.4,
        "web_avg_pct": 6.5,
        "lift": 3.8
      },
      {
        "type": "FAQPage",
        "cited_pct": 5.3,
        "web_avg_pct": 2.2,
        "lift": 2.4
      },
      {
        "type": "LocalBusiness",
        "cited_pct": 3.5,
        "web_avg_pct": 1.5,
        "lift": 2.3
      },
      {
        "type": "Product",
        "cited_pct": 2.6,
        "web_avg_pct": 2.1,
        "lift": 1.2
      },
      {
        "type": "VideoObject",
        "cited_pct": 1.3,
        "web_avg_pct": 0.8,
        "lift": 1.6
      }
    ]
  },
  "citation_by_type": [
    {
      "type": "Organization",
      "with_avg": 25.1,
      "without_avg": 27.2,
      "delta_pct": -7.7,
      "n_with": 143
    },
    {
      "type": "Article",
      "with_avg": 27.5,
      "without_avg": 26.3,
      "delta_pct": 4.6,
      "n_with": 111
    },
    {
      "type": "FAQPage",
      "with_avg": 36.2,
      "without_avg": 26,
      "delta_pct": 39.2,
      "n_with": 24
    },
    {
      "type": "Product",
      "with_avg": 21.7,
      "without_avg": 26.7,
      "delta_pct": -18.7,
      "n_with": 12
    },
    {
      "type": "Person",
      "with_avg": 25.7,
      "without_avg": 26.8,
      "delta_pct": -4.1,
      "n_with": 86
    },
    {
      "type": "BreadcrumbList",
      "with_avg": 26.2,
      "without_avg": 26.8,
      "delta_pct": -2.2,
      "n_with": 171
    },
    {
      "type": "BlogPosting",
      "with_avg": 25,
      "without_avg": 26.7,
      "delta_pct": -6.4,
      "n_with": 37
    },
    {
      "type": "NewsArticle",
      "with_avg": 23.1,
      "without_avg": 27,
      "delta_pct": -14.4,
      "n_with": 47
    },
    {
      "type": "SoftwareApplication",
      "with_avg": 29.1,
      "without_avg": 26.5,
      "delta_pct": 9.8,
      "n_with": 11
    },
    {
      "type": "LocalBusiness",
      "with_avg": 18.4,
      "without_avg": 26.9,
      "delta_pct": -31.6,
      "n_with": 16
    }
  ],
  "schema_richness": [
    {
      "level": "No Schema",
      "n": 146,
      "avg_citations": 24.1,
      "avg_words": 1843.4
    },
    {
      "level": "Light (1-20 fields)",
      "n": 135,
      "avg_citations": 30.5,
      "avg_words": 2551.6
    },
    {
      "level": "Medium (21-50)",
      "n": 89,
      "avg_citations": 26.6,
      "avg_words": 2310
    },
    {
      "level": "Rich (51-100)",
      "n": 72,
      "avg_citations": 24.8,
      "avg_words": 2646.6
    },
    {
      "level": "Very Rich (100+)",
      "n": 12,
      "avg_citations": 23.7,
      "avg_words": 2478.6
    }
  ],
  "citation_blueprint": {
    "metrics": [
      {
        "label": "Has Any Schema",
        "top_10_pct": 80,
        "bottom_50_pct": 65.6,
        "delta": 14.4,
        "format": "pct"
      },
      {
        "label": "Article Schema",
        "top_10_pct": 37.8,
        "bottom_50_pct": 23.3,
        "delta": 14.5,
        "format": "pct"
      },
      {
        "label": "FAQ Schema",
        "top_10_pct": 11.1,
        "bottom_50_pct": 5.3,
        "delta": 5.8,
        "format": "pct"
      },
      {
        "label": "Person Schema",
        "top_10_pct": 17.8,
        "bottom_50_pct": 19.4,
        "delta": -1.6,
        "format": "pct"
      },
      {
        "label": "Word Count",
        "top_10_pct": 2521.1,
        "bottom_50_pct": 2304.7,
        "delta": 216.4,
        "format": "number"
      },
      {
        "label": "Total Headings",
        "top_10_pct": 33.7,
        "bottom_50_pct": 31.4,
        "delta": 2.3,
        "format": "number"
      },
      {
        "label": "List Items",
        "top_10_pct": 146.9,
        "bottom_50_pct": 120.3,
        "delta": 26.6,
        "format": "number"
      },
      {
        "label": "Has Tables",
        "top_10_pct": 40,
        "bottom_50_pct": 28.2,
        "delta": 11.8,
        "format": "pct"
      },
      {
        "label": "Has FAQ Content",
        "top_10_pct": 42.2,
        "bottom_50_pct": 38.3,
        "delta": 3.9,
        "format": "pct"
      },
      {
        "label": "Has How-To Content",
        "top_10_pct": 73.3,
        "bottom_50_pct": 70,
        "delta": 3.3,
        "format": "pct"
      }
    ]
  },
  "content_stats": {
    "avg_word_count": 2289.6,
    "median_word_count": 1722.5,
    "web_avg_word_count": 750,
    "pct_1000_plus": 78.4,
    "pct_with_faq_content": 40.5,
    "pct_with_howto": 69.8,
    "pct_with_tables": 32.4,
    "pct_meta_desc": 87.4,
    "pct_og_tags": 89.2,
    "pct_canonical": 91.4
  },
  "top_cited": [],
  "schema_depth": {
    "0": 146,
    "1": 85,
    "2-3": 81,
    "4-6": 77,
    "7+": 65
  }
}