Agency
Initiative
Global media agency network, part of Interpublic Group (IPG). Known for media planning and buying.
- Media, planning, buying
- Founded 1967
- New York, NY
- initiative.com
Its one client scores 99.1.
- Tracked clients
- 1
- Active
- Client average
- 99.1
- Its only client
- Best placed client
- Amazon
- 2nd overall
- 1 client in the top 10
- Industries covered
- 85
- Lists its client is named in
- From its one client
Client roster
Brands linked to Initiative in public sources, by overall rank. The agency has not confirmed these links.
| Overall | Client | Score | Categories |
|---|---|---|---|
| 2nd | Amazon | 99.1 | 85 |
Categories counts the lists a client is named in