Category
Mortgage lenders
Who AI recommends when asked about mortgage lenders. 17 brands on the list today.
Quicken is named in every answer. JPMorgan Chase, next on score, in two in five.
- Brands listed
- 17
- Leader
- Quicken
- 83.3, named every time
- Lead
- 3.7 points
- Over JPMorgan Chase, 79.6
- Not tied
- Category average
- 30.1
- Average place 6.4
- Across the 17
Quicken leads. 8 of the 17 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Quicken | 2.4 | 100% | 83.3 | Finance |
| 2 | JPMorgan Chase | 2.5 | 40% | 79.6 | Finance |
| 3 | Better.com | 3.0 | 20% | 64.0 | Finance |
| 4 | Bank of America | 3.2 | 100% | 60.8 | Finance |
| 5 | Rocket Lawyer | 3.4 | 100% | 57.8 | B2C |
| 6 | Chase | 4.3 | 60% | 44.4 | Finance |
| 7 | Wells Fargo | 4.6 | 100% | 41.0 | Finance |
| 8 | U.S. Bank | 6.0 | 80% | 25.0 | Finance |
| 9 | Guild Mortgage | 7.0 | 20% | 16.0 | Finance |
| 10 | SoFi | 7.6 | 100% | 11.6 | Finance |
| 11= | Lenda | 8.0 | 20% | 9.0 | Finance |
| 11= | LoanDepot | 8.0 | 40% | 9.0 | Finance |
| 13= | Guaranteed Rate | 9.0 | 20% | 4.0 | Finance |
| 13= | Navy Federal | 9.0 | 20% | 4.0 | Finance |
| 15= | Better Life | 10.0 | 20% | 1.0 | Health |
| 15= | Penfed | 10.0 | 20% | 1.0 | Finance |
| 15= | QuickenLoans | 10.0 | 20% | 1.0 | Finance |
= means tied on score
How this list works
AI is asked about mortgage lenders every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.