{
  "slug": "ai-traffic-benchmarks-by-industry",
  "title": "AI Traffic Benchmarks by Industry",
  "description": "Daily AI referral traffic benchmarks across commerce, finance, health, education, entertainment, and other industry groups.",
  "updatedAt": "2026-10-13",
  "generatedAt": "2026-10-14T10:49:54Z",
  "sourceUrls": [
    {
      "label": "AI traffic panel",
      "url": "https://chatgpt.trakkr.ai/get-all"
    },
    {
      "label": "Trakkr Data: AI traffic",
      "url": "https://trakkr.ai/data/ai-traffic"
    }
  ],
  "coverage": [
    {
      "label": "Tracked properties",
      "value": 6286
    },
    {
      "label": "Industry groups",
      "value": 6
    }
  ],
  "heroStats": [
    {
      "label": "Tracked properties",
      "value": 6286,
      "format": "number"
    },
    {
      "label": "Latest AI referrals",
      "value": 172226,
      "format": "number"
    },
    {
      "label": "30-day change",
      "value": 15.3,
      "format": "change"
    }
  ],
  "table": {
    "columns": [
      {
        "key": "industry",
        "label": "Industry",
        "format": "text"
      },
      {
        "key": "latest_ai_referrals",
        "label": "Latest AI referrals",
        "format": "number",
        "align": "right"
      },
      {
        "key": "ai_referral_index",
        "label": "Traffic index",
        "format": "index",
        "align": "right"
      },
      {
        "key": "seven_day_change",
        "label": "7-day change",
        "format": "change",
        "align": "right"
      },
      {
        "key": "thirty_day_change",
        "label": "30-day change",
        "format": "change",
        "align": "right"
      },
      {
        "key": "tracked_properties",
        "label": "Properties",
        "format": "number",
        "align": "right"
      }
    ]
  },
  "rows": [
    {
      "industry": "Technology & Finance",
      "latest_ai_referrals": 67137,
      "ai_referral_index": 56.9,
      "seven_day_change": -24.5,
      "thirty_day_change": 51.6,
      "tracked_properties": 938
    },
    {
      "industry": "Commerce",
      "latest_ai_referrals": 42536,
      "ai_referral_index": 53.2,
      "seven_day_change": -36.2,
      "thirty_day_change": -1.4,
      "tracked_properties": 2784
    },
    {
      "industry": "Lifestyle & Health",
      "latest_ai_referrals": 38000,
      "ai_referral_index": 67.3,
      "seven_day_change": -20.4,
      "thirty_day_change": -2.9,
      "tracked_properties": 1537
    },
    {
      "industry": "Other",
      "latest_ai_referrals": 8974,
      "ai_referral_index": 52.1,
      "seven_day_change": -36.1,
      "thirty_day_change": 7.1,
      "tracked_properties": 415
    },
    {
      "industry": "Education & Public",
      "latest_ai_referrals": 7495,
      "ai_referral_index": 38.6,
      "seven_day_change": -35.5,
      "thirty_day_change": -8.7,
      "tracked_properties": 307
    },
    {
      "industry": "Entertainment",
      "latest_ai_referrals": 6141,
      "ai_referral_index": 34.9,
      "seven_day_change": -32.9,
      "thirty_day_change": 44.4,
      "tracked_properties": 190
    }
  ],
  "methodology": [
    "Referral traffic is aggregated from a pinned panel of connected analytics properties.",
    "The industry table uses the latest available daily point for each industry group.",
    "Traffic index normalizes each industry to its own observed peak, where 100 is the highest day in the series."
  ],
  "notes": [
    "Rows are aggregate benchmarks and do not expose individual sites, brands, or analytics properties."
  ]
}