{
  "slug": "chatgpt-referral-conversion-rates",
  "title": "ChatGPT Referral Conversion Rates",
  "description": "An anonymized benchmark of how ChatGPT referral traffic converts compared with sitewide traffic across connected analytics properties.",
  "updatedAt": "2026-06-12T12:30:06Z",
  "generatedAt": "2026-06-12T12:30:06Z",
  "sourceUrls": [
    {
      "label": "Connected analytics cache",
      "url": "https://trakkr.ai/traffic/analytics"
    },
    {
      "label": "Trakkr Data: AI traffic",
      "url": "https://trakkr.ai/data/ai-traffic"
    }
  ],
  "coverage": [
    {
      "label": "Privacy minimum",
      "value": "10+ properties per row"
    },
    {
      "label": "Source family",
      "value": "ChatGPT and OpenAI referrers"
    },
    {
      "label": "Suppressed categories",
      "value": 0
    }
  ],
  "heroStats": [
    {
      "label": "Published categories",
      "value": 0,
      "format": "number"
    },
    {
      "label": "ChatGPT sessions",
      "value": 0,
      "format": "number"
    },
    {
      "label": "ChatGPT conversions",
      "value": 0,
      "format": "number"
    }
  ],
  "table": {
    "columns": [
      {
        "key": "conversion_category",
        "label": "Conversion category",
        "format": "text"
      },
      {
        "key": "chatgpt_sessions",
        "label": "ChatGPT sessions",
        "format": "number",
        "align": "right"
      },
      {
        "key": "chatgpt_conversions",
        "label": "ChatGPT conversions",
        "format": "number",
        "align": "right"
      },
      {
        "key": "chatgpt_conversion_rate",
        "label": "ChatGPT rate",
        "format": "percent",
        "align": "right"
      },
      {
        "key": "sitewide_conversion_rate",
        "label": "Sitewide rate",
        "format": "percent",
        "align": "right"
      },
      {
        "key": "lift",
        "label": "Lift",
        "format": "points",
        "align": "right"
      },
      {
        "key": "properties_included",
        "label": "Properties",
        "format": "number",
        "align": "right"
      }
    ]
  },
  "rows": [],
  "methodology": [
    "Only ChatGPT and OpenAI referrer sources are counted for the ChatGPT session and conversion columns.",
    "Raw analytics event names are normalized into broad conversion categories before publication.",
    "Rows must include at least 10 properties, 100 ChatGPT sessions, and 5 ChatGPT conversions."
  ],
  "notes": [
    "No brand names, property names, domains, account identifiers, or raw event names are published.",
    "0 category row(s) were suppressed by privacy thresholds.",
    "Aggregate properties counted across published rows: 0."
  ]
}