{ "generated_at": "2026-10-26T06:12:52Z", "study": { "questions": 200, "core_questions": 160, "hunt_questions": 40, "topics": 16, "asked_on": "2026-10-25", "recurrence_on": null, "answers": 800, "stats_quoted": 3167, "stats_cited": 2419, "traced": 1285, "hunt_traced": 198 }, "all": { "buckets": { "match": 39.9, "changed": 8.2, "unseen": 40.1, "nowhere": 11.2, "unreadable": 0.8 }, "hundred": { "match": 40, "changed": 8, "unseen": 40, "nowhere": 11, "unreadable": 1 }, "match_ci": [ 34.0, 46.0 ], "traced": 1285, "pool": 2408 }, "engines": [ { "id": "chatgpt", "label": "ChatGPT", "questions": 160, "answered": 160, "stats": 215, "stats_per_answer": 1.34, "cited_share": 50.2, "range_share": 16.3, "named_source_share": 57.7, "year_given_share": 44.2, "traced": 108, "buckets": { "match": 56.5, "changed": 6.8, "unseen": 27.7, "nowhere": 6.9, "unreadable": 2.2 }, "hundred": { "match": 56, "changed": 7, "unseen": 28, "nowhere": 7, "unreadable": 2 }, "match_ci": [ 48.1, 64.8 ], "cited_page_lacks_number": 25.0 }, { "id": "perplexity", "label": "Perplexity", "questions": 160, "answered": 160, "stats": 354, "stats_per_answer": 2.21, "cited_share": 78.2, "range_share": 31.9, "named_source_share": 25.7, "year_given_share": 16.4, "traced": 277, "buckets": { "match": 45.5, "changed": 6.8, "unseen": 36.3, "nowhere": 10.7, "unreadable": 0.7 }, "hundred": { "match": 45, "changed": 7, "unseen": 36, "nowhere": 11, "unreadable": 1 }, "match_ci": [ 38.3, 52.3 ], "cited_page_lacks_number": 17.8 }, { "id": "gemini", "label": "Gemini", "questions": 160, "answered": 160, "stats": 985, "stats_per_answer": 6.16, "cited_share": 82.3, "range_share": 74.6, "named_source_share": 28.5, "year_given_share": 1.8, "traced": 300, "buckets": { "match": 38.1, "changed": 9.6, "unseen": 41.5, "nowhere": 10.1, "unreadable": 0.7 }, "hundred": { "match": 38, "changed": 10, "unseen": 41, "nowhere": 10, "unreadable": 1 }, "match_ci": [ 31.3, 44.8 ], "cited_page_lacks_number": 26.2 }, { "id": "claude", "label": "Claude", "questions": 160, "answered": 160, "stats": 1089, "stats_per_answer": 6.81, "cited_share": 81.6, "range_share": 23.9, "named_source_share": 20.8, "year_given_share": 20.3, "traced": 300, "buckets": { "match": 38.1, "changed": 7.4, "unseen": 40.9, "nowhere": 13.0, "unreadable": 0.7 }, "hundred": { "match": 38, "changed": 7, "unseen": 41, "nowhere": 13, "unreadable": 1 }, "match_ci": [ 31.0, 45.0 ], "cited_page_lacks_number": 7.9 }, { "id": "aio", "label": "Google AI Overviews", "questions": 160, "answered": 108, "stats": 524, "stats_per_answer": 4.85, "cited_share": 63.7, "range_share": 41.4, "named_source_share": 20.8, "year_given_share": 3.1, "traced": 300, "buckets": { "match": 38.8, "changed": 8.2, "unseen": 41.3, "nowhere": 10.7, "unreadable": 0.9 }, "hundred": { "match": 39, "changed": 8, "unseen": 41, "nowhere": 11, "unreadable": 1 }, "match_ci": [ 31.8, 46.1 ], "cited_page_lacks_number": 20.0 } ], "ranking": [ "chatgpt", "perplexity", "aio", "gemini", "claude" ], "first_cited": [ { "type": "vendor_blog", "label": "Company blog", "share": 54.0, "match_rate": 37.0, "n": 685 }, { "type": "research_org", "label": "Research firm or survey", "share": 13.1, "match_rate": 61.7, "n": 166 }, { "type": "news", "label": "News or magazine", "share": 10.4, "match_rate": 36.6, "n": 132 }, { "type": "stats_roundup", "label": "Stats roundup", "share": 8.3, "match_rate": 35.1, "n": 105 }, { "type": "government", "label": "Government or official body", "share": 6.6, "match_rate": 61.0, "n": 84 }, { "type": "other", "label": "Other", "share": 7.6, "match_rate": 41.3, "n": 96 } ], "cited_is_original_share": 20.8, "cited_page_lacks_number": 18.5, "mutation_kinds": [ { "kind": "number", "label": "The number changed", "share": 26.4 }, { "kind": "metric", "label": "What was measured changed", "share": 20.3 }, { "kind": "year", "label": "The year changed", "share": 17.4 }, { "kind": "source", "label": "The source changed", "share": 16.2 }, { "kind": "population", "label": "Who was asked changed", "share": 13.5 }, { "kind": "geo", "label": "The place changed", "share": 4.4 } ], "five_numbers": { "compared": 71, "four_or_five": 28, "spread_20_plus": 31, "agree": 10, "median_spread": 16.0, "picks": [ { "id": "social_media-10", "question": "What percentage of consumers use social media to research purchases?", "topic": "Social media", "figures": { "chatgpt": { "text": "57%", "low": 57.0, "high": 57.0 }, "perplexity": { "text": "26%", "low": 26.0, "high": 26.0 }, "gemini": { "text": "Between 54% and over 80%", "low": 54.0, "high": 80.0 }, "claude": { "text": "54%", "low": 54.0, "high": 54.0 }, "aio": { "text": "82%", "low": 82.0, "high": 82.0 } }, "spread": 56.0, "distinct": 5 }, { "id": "cybersecurity-02", "question": "How often do organizations experience ransomware attacks each year?", "topic": "Cybersecurity", "figures": { "chatgpt": { "text": "1 in 4", "low": 25.0, "high": 25.0 }, "perplexity": { "text": "63.2%", "low": 63.2, "high": 63.2 }, "gemini": { "text": "Between 59% and 72%", "low": 59.0, "high": 72.0 }, "claude": { "text": "59%", "low": 59.0, "high": 59.0 }, "aio": { "text": "72%", "low": 72.0, "high": 72.0 } }, "spread": 47.0, "distinct": 5 }, { "id": "marketing-01", "question": "What percentage of marketers use social media for promotion?", "topic": "Marketing", "figures": { "chatgpt": { "text": "97%", "low": 97.0, "high": 97.0 }, "perplexity": { "text": "73%", "low": 73.0, "high": 73.0 }, "gemini": { "text": "Between 90% and 97%", "low": 90.0, "high": 97.0 }, "claude": { "text": "89%", "low": 89.0, "high": 89.0 }, "aio": { "text": "70% to over 90%", "low": 70.0, "high": 90.0 } }, "spread": 24.0, "distinct": 5 }, { "id": "health-06", "question": "How many adults experience sleep disorders such as insomnia?", "topic": "Health", "figures": { "chatgpt": { "text": "10–20%", "low": 20.0, "high": 20.0 }, "perplexity": { "text": "30%", "low": 30.0, "high": 30.0 }, "gemini": { "text": "30% to 35%", "low": 30.0, "high": 35.0 }, "claude": { "text": "Two-thirds; 10%–15%", "low": 10.0, "high": 15.0 }, "aio": { "text": "30% to 35%; roughly 10%", "low": 10.0, "high": 35.0 } }, "spread": 20.0, "distinct": 5 }, { "id": "small_business-05", "question": "What percentage of small businesses sell products or services online?", "topic": "Small business", "figures": { "chatgpt": { "text": "84%", "low": 84.0, "high": 84.0 }, "perplexity": { "text": "23%", "low": 23.0, "high": 23.0 }, "gemini": { "text": "45% to 60%", "low": 45.0, "high": 60.0 }, "claude": { "text": "36%", "low": 36.0, "high": 36.0 }, "aio": { "text": "84% to 85%", "low": 84.0, "high": 85.0 } }, "spread": 61.5, "distinct": 4 }, { "id": "ai-03", "question": "What percentage of consumers trust AI recommendations for purchases?", "topic": "AI", "figures": { "chatgpt": { "text": "44%", "low": 44.0, "high": 44.0 }, "perplexity": { "text": "35.4%", "low": 35.4, "high": 35.4 }, "gemini": { "text": "30% to 35%", "low": 30.0, "high": 35.0 }, "claude": { "text": "89%", "low": 89.0, "high": 89.0 }, "aio": { "text": "35.4%", "low": 35.4, "high": 35.4 } }, "spread": 56.5, "distinct": 4 }, { "id": "education-05", "question": "What percentage of students enroll in higher education after finishing secondary school?", "topic": "Education", "figures": { "chatgpt": { "text": "44%", "low": 44.0, "high": 44.0 }, "perplexity": { "text": "58%", "low": 58.0, "high": 58.0 }, "gemini": { "text": "61% to 62%", "low": 61.0, "high": 62.0 }, "claude": { "text": "70-100%+", "low": 100.0, "high": 100.0 }, "aio": { "text": "62.8%", "low": 62.8, "high": 62.8 } }, "spread": 56.0, "distinct": 4 }, { "id": "work-03", "question": "How often do employees report feeling burned out?", "topic": "Work", "figures": { "chatgpt": { "text": "27%", "low": 27.0, "high": 27.0 }, "perplexity": { "text": "82%", "low": 82.0, "high": 82.0 }, "gemini": { "text": "25% to 28%", "low": 25.0, "high": 28.0 }, "claude": { "text": "76%", "low": 76.0, "high": 76.0 }, "aio": { "text": "55%", "low": 55.0, "high": 55.0 } }, "spread": 55.5, "distinct": 4 }, { "id": "ai-01", "question": "What percentage of companies use AI in their operations?", "topic": "AI", "figures": { "chatgpt": { "text": "37%", "low": 37.0, "high": 37.0 }, "perplexity": { "text": "78%", "low": 78.0, "high": 78.0 }, "gemini": { "text": "75% – 88%", "low": 75.0, "high": 88.0 }, "claude": { "text": "88%", "low": 88.0, "high": 88.0 }, "aio": { "text": "78% to 88%", "low": 78.0, "high": 88.0 } }, "spread": 51.0, "distinct": 4 }, { "id": "marketing-10", "question": "What percentage of marketers use data analytics for campaign decisions?", "topic": "Marketing", "figures": { "chatgpt": { "text": "44%", "low": 44.0, "high": 44.0 }, "perplexity": { "text": "76%", "low": 76.0, "high": 76.0 }, "gemini": { "text": "69%–75%", "low": 69.0, "high": 75.0 }, "claude": { "text": "76 percent", "low": 76.0, "high": 76.0 }, "aio": { "text": "87% to 92%", "low": 87.0, "high": 92.0 } }, "spread": 45.5, "distinct": 4 } ], "agreed": [ { "id": "social_media-07", "question": "What is the average engagement rate for organic social media posts?", "topic": "Social media", "figures": { "chatgpt": { "text": "3.7%, 0.48%, 0.15%", "low": 0.15, "high": 3.7 }, "perplexity": { "text": "1.2%", "low": 1.2, "high": 1.2 }, "gemini": { "text": "Between 1% and 2%", "low": 1.0, "high": 2.0 }, "claude": { "text": "0.15%", "low": 0.15, "high": 0.15 }, "aio": { "text": "0.36% to 0.43%", "low": 0.36, "high": 0.43 } }, "spread": 1.8, "distinct": 1, "bucket": "match" }, { "id": "small_business-01", "question": "What percentage of small businesses survive their first five years?", "topic": "Small business", "figures": { "chatgpt": { "text": "49%", "low": 49.0, "high": 49.0 }, "perplexity": { "text": "49%", "low": 49.0, "high": 49.0 }, "gemini": { "text": "50% (roughly 49% to 51%)", "low": 49.0, "high": 51.0 }, "claude": { "text": "50.6 percent", "low": 50.6, "high": 50.6 }, "aio": { "text": "50%", "low": 50.0, "high": 50.0 } }, "spread": 1.6, "distinct": 1, "bucket": "unseen" }, { "id": "ecommerce-01", "question": "What percentage of online shopping carts are abandoned?", "topic": "Ecommerce", "figures": { "chatgpt": { "text": "70%", "low": 70.0, "high": 70.0 }, "perplexity": { "text": "70%", "low": 70.0, "high": 70.0 }, "gemini": { "text": "70%", "low": 70.0, "high": 70.0 }, "claude": { "text": "70.22%", "low": 70.22, "high": 70.22 }, "aio": { "text": "70.22%", "low": 70.22, "high": 70.22 } }, "spread": 0.2, "distinct": 1, "bucket": "match" }, { "id": "seo_search-07", "question": "What percentage of searches include local intent such as nearby or near me?", "topic": "Search", "figures": { "chatgpt": { "text": "46%", "low": 46.0, "high": 46.0 }, "perplexity": { "text": "46%", "low": 46.0, "high": 46.0 }, "gemini": { "text": "46%", "low": 46.0, "high": 46.0 }, "claude": { "text": "46%", "low": 46.0, "high": 46.0 }, "aio": { "text": "46%", "low": 46.0, "high": 46.0 } }, "spread": 0.0, "distinct": 1, "bucket": "unseen" }, { "id": "social_media-09", "question": "How many social media users follow at least one brand?", "topic": "Social media", "figures": { "chatgpt": { "text": "90%", "low": 90.0, "high": 90.0 }, "perplexity": { "text": "90%", "low": 90.0, "high": 90.0 }, "gemini": { "text": "90%", "low": 90.0, "high": 90.0 }, "claude": { "text": "90%", "low": 90.0, "high": 90.0 }, "aio": { "text": "90%", "low": 90.0, "high": 90.0 } }, "spread": 0.0, "distinct": 1, "bucket": "nowhere" } ], "spreads": [ { "q": "What percentage of consumers use social media to research purchases?", "v": [ 57.0, 26.0, 67.0, 54.0, 82.0 ] }, { "q": "How often do people check social media each day?", "v": [ 40.0, 33.0, 45.0, 84.6, 37.5 ] }, { "q": "How often do organizations experience ransomware attacks each year?", "v": [ 25.0, 63.2, 65.5, 59.0, 72.0 ] }, { "q": "What percentage of marketers use marketing automation tools?", "v": [ 62.0, 81.0, 74.5, 96.0, 50.0 ] }, { "q": "What percentage of adults use social media?", "v": [ 77.5, 70.0, 75.0, 94.6, 90.0 ] }, { "q": "What percentage of marketers use social media for promotion?", "v": [ 97.0, 73.0, 93.5, 89.0, 80.0 ] }, { "q": "How many adults experience sleep disorders such as insomnia?", "v": [ 20.0, 30.0, 32.5, 12.5, 22.5 ] }, { "q": "What percentage of small businesses sell products or services online?", "v": [ 84.0, 23.0, 52.5, 36.0, 84.5 ] }, { "q": "What percentage of consumers trust AI recommendations for purchases?", "v": [ 44.0, 35.4, 32.5, 89.0, 35.4 ] }, { "q": "What percentage of students enroll in higher education after finishing secondary school?", "v": [ 44.0, 58.0, 61.5, 100.0, 62.8 ] }, { "q": "What percentage of consumers ignore online ads?", "v": [ 37.0, 37.0, 77.5, 82.0, 93.0 ] }, { "q": "How often do employees report feeling burned out?", "v": [ 27.0, 82.0, 26.5, 76.0, 55.0 ] }, { "q": "What percentage of companies use AI in their operations?", "v": [ 37.0, 78.0, 81.5, 88.0, 83.0 ] }, { "q": "What percentage of marketers use data analytics for campaign decisions?", "v": [ 44.0, 76.0, 72.0, 76.0, 89.5 ] }, { "q": "How many online purchases are made via marketplaces versus individual stores?", "v": [ 72.0, 47.0, 70.0, 30.0, 63.0 ] }, { "q": "How many AI projects fail to reach production?", "v": [ 46.0, 80.0, 52.5, 80.0, 87.5 ] }, { "q": "How many people have credit card debt?", "v": [ 38.0, 47.0, 22.5, 48.0, 60.0 ] }, { "q": "What percentage of software development teams use AI code assistants?", "v": [ 65.9, 97.0, 77.5, 87.0, 87.5 ] }, { "q": "What percentage of customers will pay more for a better experience?", "v": [ 59.0, 72.0, 78.0, 86.0, 86.0 ] }, { "q": "What percentage of students report concerns about mental health during studies?", "v": [ 70.0, 85.0, 62.5, 69.0, 65.0 ] }, { "q": "What percentage of free trial users convert to paying customers?", "v": [ 8.0, 13.0, 13.0, 5.0, 25.0 ] }, { "q": "What percentage of emails are opened on mobile devices?", "v": [ 60.0, 42.0, 50.5, 61.0, 48.0 ] }, { "q": "What percentage of data breaches are caused by human error?", "v": [ 60.0, 74.0, 77.5, 60.0, 67.0 ] }, { "q": "What is the average percentage of company budget spent on AI?", "v": [ 17.0, 1.7, 1.5, 5.0, 7.8 ] }, { "q": "What percentage of shoppers abandon checkout because of shipping costs?", "v": [ 48.0, 40.0, 43.5, 40.0, 54.0 ] }, { "q": "What percentage of a salesperson's time is spent actually selling?", "v": [ 30.0, 35.0, 31.5, 40.0, 29.0 ] }, { "q": "How many students drop out before completing their degree or certificate?", "v": [ 38.0, 30.0, 35.0, 32.9, 39.1 ] }, { "q": "What percentage of data breaches involve compromised credentials?", "v": [ 22.0, 22.0, 44.0, 22.0, 90.0 ] }, { "q": "How much more likely are customers to buy when free shipping is offered?", "v": [ 80.0, 20.0, 78.5, 82.0, 22.0 ] }, { "q": "How many online shoppers use social media to discover products?", "v": [ 39.0, 73.0, 80.0, 82.0, 82.0 ] }, { "q": "What percentage of households have internet access?", "v": [ 91.0, 93.0, 72.5, 58.0, 93.0 ] }, { "q": "What percentage of people read the terms and conditions before accepting them?", "v": [ 37.0, 9.0, 10.0, 9.0, 14.5 ] }, { "q": "What is the average win rate for inbound leads?", "v": [ 25.0, 30.0, 25.0, 25.0, 3.5 ] }, { "q": "What percentage of adults are classified as obese?", "v": [ 40.0, 40.3, 16.0, 34.3, 41.9 ] }, { "q": "What percentage of SaaS spend goes on unused licences?", "v": [ 30.0, 30.0, 30.0, 50.0, 40.0 ] }, { "q": "What percentage of adults use some form of prescription medication regularly?", "v": [ 49.9, 66.0, 50.0, 68.0, 56.0 ] }, { "q": "What percentage of software features are rarely or never used?", "v": [ 64.0, 80.0, 72.0, 80.0, 72.0 ] }, { "q": "What percentage of searches are performed on mobile devices?", "v": [ 53.0, 64.0, 62.5, 65.0, 67.0 ] }, { "q": "How often do users click on featured snippets or answer boxes?", "v": [ 8.6, 21.5, 10.0, 17.3, 21.9 ] }, { "q": "What percentage of marketing budgets is typically spent on digital channels?", "v": [ 61.1, 55.0, 62.5, 61.1, 67.5 ] }, { "q": "What percentage of workers perform gig or freelance work in addition to a main job?", "v": [ 9.0, 8.0, 20.0, 18.5, 17.0 ] }, { "q": "What percentage of people live paycheck to paycheck?", "v": [ 48.0, 48.0, 57.5, 58.5, 55.5 ] }, { "q": "What percentage of ecommerce revenue is generated by repeat customers?", "v": [ 40.0, 44.0, 45.0, 44.0, 50.0 ] }, { "q": "How many small businesses have a website?", "v": [ 82.0, 83.0, 77.0, 77.0, 73.0 ] }, { "q": "How many households have no emergency savings?", "v": [ 25.0, 21.0, 25.0, 27.0, 23.5 ] }, { "q": "What percentage of leadership positions are held by women?", "v": [ 31.0, 31.0, 32.2, 27.4, 33.4 ] }, { "q": "How many marketers report using email marketing regularly?", "v": [ 86.0, 63.0, 84.0, 63.0, 64.0 ] }, { "q": "What is the average win rate for outbound leads?", "v": [ 20.0, 20.0, 18.5, 20.0, 1.9 ] }, { "q": "How often do websites use responsive design?", "v": [ 95.2, 90.0, 90.0, 90.0, 90.0 ] }, { "q": "What percentage of people have student loan debt?", "v": [ 16.0, 21.0, 16.5, 16.0, 16.5 ] }, { "q": "What percentage of households own a smartphone?", "v": [ 91.0, 87.0, 91.0, 91.0, 91.0 ] }, { "q": "How often do users click the first organic result?", "v": [ 28.5, 27.6, 25.0, 28.5, 25.0 ] }, { "q": "What is the average completion rate for massive open online courses?", "v": [ 7.0, 7.0, 10.0, 6.8, 9.0 ] }, { "q": "What percentage of organizations report AI has improved decision making?", "v": [ 53.0, 53.0, 50.0, 50.0, 50.0 ] }, { "q": "What percentage of users use ad blockers on websites?", "v": [ 30.0, 32.0, 31.5, 33.0, 30.0 ] }, { "q": "What percentage of web traffic comes from mobile devices?", "v": [ 59.0, 60.0, 60.0, 60.0, 57.4 ] }, { "q": "How many people carry credit card balances month to month?", "v": [ 47.0, 45.0, 47.5, 46.0, 47.5 ] }, { "q": "What percentage of small businesses are owned by women?", "v": [ 42.0, 40.0, 41.0, 40.0, 42.5 ] }, { "q": "What percentage of employees work remotely at least part time?", "v": [ 22.0, 23.0, 24.0, 21.7, 22.6 ] }, { "q": "What is the average engagement rate for organic social media posts?", "v": [ 1.9, 1.2, 1.5, 0.1, 0.4 ] }, { "q": "What percentage of small businesses survive their first five years?", "v": [ 49.0, 49.0, 50.0, 50.6, 50.0 ] }, { "q": "What percentage of sales leads convert to customers on average?", "v": [ 5.0, 3.5, 3.5, 5.0, 3.5 ] }, { "q": "What is the average conversion rate for websites?", "v": [ 3.0, 2.5, 3.0, 2.5, 3.5 ] }, { "q": "What percentage of students take at least one online course during their studies?", "v": [ 54.0, 54.0, 53.5, 54.0, 53.5 ] }, { "q": "What percentage of social media users access platforms on mobile devices?", "v": [ 99.0, 99.0, 99.0, 99.0, 98.5 ] }, { "q": "What percentage of online shopping carts are abandoned?", "v": [ 70.0, 70.0, 70.0, 70.2, 70.2 ] }, { "q": "What is the average conversion rate for ecommerce websites?", "v": [ 2.5, 2.5, 2.5, 2.5, 2.8 ] }, { "q": "What percentage of searches include local intent such as nearby or near me?", "v": [ 46.0, 46.0, 46.0, 46.0, 46.0 ] }, { "q": "How many social media users follow at least one brand?", "v": [ 90.0, 90.0, 90.0, 90.0, 90.0 ] } ] }, "recurrence": null, "repeaters": [ { "id": "S00000", "claim": "Generative AI pilots that fail to deliver a measurable financial return", "figure": "95%", "note": "MIT NANDA’s 2025 report says 95% of organizations got no return from generative AI. That isn’t the same as 95% of pilots failing.", "topic": "AI", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 11, "bucket": "changed", "original_year": "2025" }, { "id": "S00001", "claim": "Salespeople who give up after one follow-up", "figure": "44%", "note": "Every trail ends at a page that cites no research, one of them a freelance writer’s sample article. Its full trail opens chapter 1.", "topic": "Sales", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 9, "bucket": "nowhere", "original_year": null }, { "id": "S00002", "claim": "Unhappy customers who actually complain", "figure": "4% to 10%", "note": "Goes back to TARP’s 1979 research for the White House consumer office. Its author says rates that low apply to small purchases; in 2016, 22% to 41% complained about their most serious problem.", "topic": "Customer experience", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 8, "bucket": "changed", "original_year": "1979" }, { "id": "S00003", "claim": "Time people spend on social media each day", "figure": "2 hours 21 minutes", "note": "DataReportal’s Digital 2025 report, from GWI survey data: the typical internet user spends 2 hours 21 minutes a day on social media.", "topic": "Social media", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 8, "bucket": "match", "original_year": "2025" }, { "id": "S00005", "claim": "Google searches with local intent", "figure": "46%", "note": "Traces to a 2018 social post about a slide at a search conference. Google never published it, as far as we could find.", "topic": "Search", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 7, "bucket": "unseen", "original_year": null }, { "id": "S00006", "claim": "Social media users who follow at least one brand", "figure": "90%", "note": "Stated with no source. No study with this figure was found.", "topic": "Social media", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 7, "bucket": "nowhere", "original_year": null }, { "id": "S00007", "claim": "First impressions of a website that are about its design", "figure": "94%", "note": "Began as a 2004 study of how 15 women judged health websites. Its full trail is in chapter 4.", "topic": "Websites", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 6, "bucket": "changed", "original_year": "2004" }, { "id": "S00008", "claim": "Searchers who never scroll past the first page of results", "figure": "75%", "note": "Repeated with no source, often credited to an old marketing roundup that no longer carries it. No study was found.", "topic": "Search", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 6, "bucket": "nowhere", "original_year": null }, { "id": "S00009", "claim": "How much more it costs to win a customer than to keep one", "figure": "5 to 25 times", "note": "A 2014 Harvard Business Review article gives the range “depending on which study you believe”, and names none.", "topic": "Customer experience", "engines": [ "aio", "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 6, "bucket": "nowhere", "original_year": null }, { "id": "S00011", "claim": "Sales that need five or more follow-ups", "figure": "80%", "note": "Credited to the National Sales Executives Association. Its successor says the nearest source in its archive is a 1942 survey of fewer than 40 members of one chapter.", "topic": "Sales", "engines": [ "aio", "claude", "gemini", "perplexity" ], "sightings": 5, "bucket": "unseen", "original_year": null }, { "id": "S00013", "claim": "Purchase decisions made subconsciously", "figure": "95 percent", "note": "Harvard’s Gerald Zaltman said it in a 2003 interview. It’s his estimate, with no study behind it.", "topic": "Marketing", "engines": [ "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 5, "bucket": "match", "original_year": "2003" }, { "id": "S00014", "claim": "Shoppers who completely or mostly trust AI recommendations", "figure": "35.4%", "note": "Alchemer’s 2026 survey of 1,002 US shoppers.", "topic": "AI", "engines": [ "aio", "claude", "gemini", "perplexity" ], "sightings": 4, "bucket": "match", "original_year": "2026" }, { "id": "S00019", "claim": "Adults worldwide with high blood pressure", "figure": "1.4 billion", "note": "World Health Organization: 1.4 billion adults aged 30 to 79 had hypertension in 2024.", "topic": "Health", "engines": [ "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 4, "bucket": "match", "original_year": "2025" }, { "id": "S00020", "claim": "Online experiences that begin with a search engine", "figure": "68%", "note": "BrightEdge, 2019: 68% of trackable website traffic came from search, which isn’t the same as online experiences. Its full trail is in chapter 4.", "topic": "Search", "engines": [ "chatgpt", "claude", "gemini", "perplexity" ], "sightings": 4, "bucket": "changed", "original_year": "2019" }, { "id": "S00010", "claim": "Data breaches that involve a human element", "figure": "60%", "note": "Verizon’s 2025 Data Breach Investigations Report: a human element was involved in about 60% of breaches.", "topic": "Cybersecurity", "engines": [ "chatgpt", "claude", "perplexity" ], "sightings": 6, "bucket": "match", "original_year": "2025" }, { "id": "S00012", "claim": "Profit gain from a 5% rise in customer retention", "figure": "25% to 95%", "note": "Began with three companies in a 1990 Harvard Business Review article. Its full trail is in chapter 4.", "topic": "Customer experience", "engines": [ "aio", "claude", "gemini" ], "sightings": 5, "bucket": "changed", "original_year": "1990" }, { "id": "S00015", "claim": "How much more likely shoppers are to buy after a product video", "figure": "64% to 85%", "note": "Usually traced to retail findings from around 2009 that we couldn’t open. Likely more than a decade old.", "topic": "Marketing", "engines": [ "aio", "claude", "gemini" ], "sightings": 4, "bucket": "unseen", "original_year": null }, { "id": "S00016", "claim": "AI projects that fail to deliver business value", "figure": "80%", "note": "RAND’s 2024 report repeats “some estimates” of more than 80%. Its own research measured no failure rate.", "topic": "AI", "engines": [ "aio", "gemini", "perplexity" ], "sightings": 4, "bucket": "unseen", "original_year": null }, { "id": "S00018", "claim": "People worldwide who use consumer AI tools", "figure": "2.0 billion", "note": "Menlo Ventures’ 2026 estimate, modelled from a survey of US adults.", "topic": "AI", "engines": [ "chatgpt", "claude", "perplexity" ], "sightings": 4, "bucket": "match", "original_year": "2026" }, { "id": "S00021", "claim": "Gen Z who have used TikTok as a search engine", "figure": "65% (vs 64% in 2025)", "note": "Credited to Adobe Express’s 2026 survey, but the figure isn’t on Adobe’s own page.", "topic": "Social media", "engines": [ "chatgpt", "claude", "perplexity" ], "sightings": 4, "bucket": "unseen", "original_year": null }, { "id": "S00023", "claim": "Median landing page conversion rate", "figure": "6.6%", "note": "Unbounce’s 2024 benchmark of more than 41,000 landing pages.", "topic": "Marketing", "engines": [ "chatgpt", "claude", "perplexity" ], "sightings": 4, "bucket": "match", "original_year": "2024" }, { "id": "S00028", "claim": "Average online shopping cart abandonment rate", "figure": "70.22%", "note": "Baymard Institute’s average across 50 studies published from 2006 to 2025.", "topic": "Ecommerce", "engines": [ "aio", "chatgpt", "claude" ], "sightings": 3, "bucket": "match", "original_year": "2025" }, { "id": "S00030", "claim": "Time a recruiter spends on a first scan of a resume", "figure": "6 to 8 seconds", "note": "Ladders’ eye-tracking study: about 6 seconds in 2012 and 7.4 in 2018. Stated as current.", "topic": "Work", "engines": [ "aio", "gemini", "perplexity" ], "sightings": 3, "bucket": "match", "original_year": "2018" }, { "id": "S00033", "claim": "US adults with student loan debt", "figure": "16% to 17%", "note": "The Federal Reserve’s 17% is of adults who studied beyond high school. Of all adults, it’s about 12%.", "topic": "Personal finance", "engines": [ "aio", "chatgpt", "gemini" ], "sightings": 3, "bucket": "changed", "original_year": "2025" }, { "id": "S00034", "claim": "How much more likely customers who finish onboarding are to renew", "figure": "2–4 times", "note": "Credited to a software company’s research page that no longer exists.", "topic": "Software", "engines": [ "aio", "claude", "perplexity" ], "sightings": 3, "bucket": "unseen", "original_year": null }, { "id": "S00038", "claim": "Yearly revenue of a business with 5 to 9 employees", "figure": "$1.08 million per year", "note": "Credited to the Census Bureau, but no Census edition gives it. The latest works out at about $1.58 million.", "topic": "Small business", "engines": [ "aio", "claude", "perplexity" ], "sightings": 3, "bucket": "unseen", "original_year": null }, { "id": "S00043", "claim": "Average cost of a data breach, worldwide", "figure": "$4.44 million", "note": "IBM’s Cost of a Data Breach Report 2025, research by the Ponemon Institute.", "topic": "Cybersecurity", "engines": [ "chatgpt", "claude", "perplexity" ], "sightings": 3, "bucket": "match", "original_year": "2025" }, { "id": "S00044", "claim": "Average cost of a data breach in the US", "figure": "$10.22 million", "note": "The US figure in the same IBM 2025 report.", "topic": "Cybersecurity", "engines": [ "chatgpt", "claude", "perplexity" ], "sightings": 3, "bucket": "match", "original_year": "2025" }, { "id": "S00045", "claim": "Ecommerce revenue that comes from repeat customers", "figure": "40% to 50%", "note": "Credited to company data sets we couldn’t reach. One version goes back to Adobe reporting from about 2012.", "topic": "Ecommerce", "engines": [ "chatgpt", "claude", "gemini" ], "sightings": 3, "bucket": "unseen", "original_year": null } ], "everyday": { "answers": 61275, "english": 52930, "window": [ "2026-09-25", "2026-10-25" ], "with_stat_share": 4.4, "traced": 300, "buckets": { "match": 39.9, "changed": 7.6, "unseen": 34.4, "nowhere": 16.6, "unreadable": 1.6 }, "hundred": { "match": 40, "changed": 7, "unseen": 34, "nowhere": 17, "unreadable": 2 } }, "method": { "second_opinion_n": 300, "second_opinion_agreement": 82.3, "hand_checked": 150, "hand_agreement": 62.0, "adjudicated": 65, "calibrated": true, "automated_match": 23.0, "public_checked": 30 }, "example": { "question": "What percentage of marketers use marketing automation tools?", "answers": [ { "engine": "chatgpt", "segments": [ { "text": "There isn’t one universal figure, it varies by survey and what counts as “marketing automation.” One commonly cited survey found " }, { "text": "62%", "stat": "cited" }, { "text": " of U.S. digital marketers used automation software, but that data is from 2020, so it may not reflect current adoption." } ], "stats": 2, "figure": "62%" }, { "engine": "perplexity", "segments": [ { "text": "Approximately 81%", "stat": "uncited" }, { "text": " of marketing organizations use marketing automation." } ], "stats": 2, "figure": "81%" }, { "engine": "gemini", "segments": [ { "text": "Across major industry benchmarks, " }, { "text": "between 70% and 79%", "stat": "range" }, { "text": " of marketers and companies use marketing automation tools in some capacity" } ], "stats": 7, "figure": "70–79%" }, { "engine": "claude", "segments": [ { "text": "96%", "stat": "cited" }, { "text": " of marketers have used a marketing automation platform or plan to use one" } ], "stats": 7, "figure": "96%" }, { "engine": "aio", "segments": [ { "text": "Roughly " }, { "text": "49% to 51%", "stat": "range" }, { "text": " of companies and marketing teams currently use marketing automation tools, according to industry benchmarks from Moosend and related research studies." } ], "stats": 8, "figure": "49–51%" } ] }, "plate": { "question": "What percentage of salespeople give up after one follow-up?", "sentence": "44% of salespeople give up after just one follow-up attempt.", "figure": "44%", "engines": [ "chatgpt", "perplexity", "gemini", "claude", "aio" ], "engine": "aio", "hops": [ { "label": "A sales firm’s stats page", "year": "2020", "quote": "44% of salespeople give up after one follow-up attempt (source).", "mark": "44%", "cites": "Its “source” link goes to a writing sample." }, { "label": "A freelance writer’s sample article", "year": "by 2017", "quote": "80 Percent of Sales Require 5 Follow-up Calls after Meeting; 44 Percent Salespeople Give Up After One Follow-up", "mark": "44 Percent", "cites": "It lists two slide decks, a blog list and two news stories. None is a study of follow-ups." } ], "end": "No study behind it", "note": "All five assistants gave the same figure, and only ChatGPT said the evidence behind it was unclear. Every page behind it repeats the number, and none leads to a study." }, "cases": [ { "id": "first-impressions", "verified": true, "title": "First impressions of a website", "engine": "aio", "question": "What percentage of first impressions of a website are design-related?", "figure": "94%", "bucket": "changed", "hops": [ { "kind": "original", "year": "2004", "who": "Sillence and colleagues, CHI", "paraphrase": true, "quote": "Of the comments 15 women made about rejecting or mistrusting health websites, 94% were about design.", "mark": "94%" }, { "kind": "page", "year": "2018", "who": "A company press release", "quote": "Research shows us that 94 percent of people notice the look-and-feel of a website or application first", "mark": "94 percent", "change": "Comments about rejecting health sites become what people notice first" }, { "kind": "page", "year": "2024", "who": "A business magazine column", "quote": "Since 94% of first impressions are related to design, leveraging captivating visuals across your brand's website…", "mark": "94%", "change": "Now 94% of all first impressions" }, { "kind": "ai", "year": "2026", "who": "Google AI Overviews", "quote": "About 94% of a website's first impressions are design-related.", "mark": "About 94%", "change": "Stated as fact for every website" } ], "summary": "A 2004 study watched 15 British women judge health websites, and 94% of their comments about rejecting a site were about design. Twenty years of retelling made it “94% of first impressions are design-related”, and Google AI Overviews states it as fact." }, { "id": "mobile-speed", "verified": true, "title": "Mobile visitors and slow pages", "engine": "claude", "question": "What percentage of mobile users leave a site that takes longer than three seconds to load?", "figure": "53%", "bucket": "changed", "hops": [ { "kind": "original", "year": "2016", "who": "Google and DoubleClick, The Need for Mobile Speed", "quote": "53% of visits are abandoned if a mobile site takes more than three seconds to load", "mark": "53%" }, { "kind": "page", "year": "2017", "who": "Google’s own follow-up guide", "quote": "Yet 53% of mobile site visitors leave a page that takes longer than three seconds to load.", "mark": "53%", "change": "Abandoned visits become visitors who leave" }, { "kind": "page", "year": "2025", "who": "A web hosting company’s stats roundup", "quote": "53% of mobile users leave a website if it takes over three seconds to load…", "mark": "53%", "change": "Visitors become users, with no date or sample" }, { "kind": "ai", "year": "2026", "who": "Claude", "quote": "53% of mobile users leave a website if it takes over three seconds to load, highlighting the need to keep load times below this limit, especially on mobile.", "mark": "53%", "change": "Copied word for word, ten years on" } ], "summary": "Google’s figure counted abandoned visits across about 3,700 mobile sites in March 2016. Its own follow-up turned visits into visitors, a hosting company’s roundup turned them into users, and Claude copied that roundup word for word, with no date." }, { "id": "online-experiences", "verified": true, "title": "Online experiences and search", "engine": "claude", "question": "What percentage of online experiences begin with a search engine?", "figure": "68%", "bucket": "changed", "hops": [ { "kind": "original", "year": "2019", "who": "BrightEdge Research", "quote": "68% of all trackable website traffic is sourced from Organic and Paid Search", "mark": "68%" }, { "kind": "page", "year": "2020", "who": "An SEO software company’s stats list", "quote": "68% of online experiences begin with a search engine.", "mark": "68%", "change": "Website traffic becomes all online experiences" }, { "kind": "ai", "year": "2026", "who": "Claude", "quote": "68% of online experiences begin with a search engine", "mark": "68%", "change": "Repeated word for word from the list’s 2026 edition" } ], "summary": "BrightEdge found that 68% of trackable visits to thousands of websites in May 2019 came from search. A popular SEO list poured the number into an older slogan about “online experiences”, and Claude repeats that line word for word." }, { "id": "retention-profit", "verified": true, "title": "Customer retention and profit", "engine": "claude", "question": "How much do profits increase when customer retention rises by 5%?", "figure": "25% to 95%", "bucket": "changed", "hops": [ { "kind": "original", "year": "1990", "who": "Reichheld and Sasser, Harvard Business Review", "quote": "Reducing the defection rate just 5% generates 85% more profits in one bank's branch system, 50% more in an insurance brokerage, and 30% more in an auto-service chain.", "mark": "85%" }, { "kind": "page", "year": "2001", "who": "A book by the same author", "quote": "An increase in customer retention rates of 5 percent increases profits by 25 percent to 95 percent.", "mark": "25 percent to 95 percent", "change": "Three companies become a general rule" }, { "kind": "page", "year": "2014", "who": "A business magazine blog post", "quote": "…increasing customer retention rates by 5% increases profits by 25% to 95%.", "mark": "25% to 95%", "change": "Its link says only “more than 25%”" }, { "kind": "ai", "year": "2026", "who": "Claude", "quote": "research done by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by 5% increases profits by 25% to 95%.", "mark": "25% to 95%", "change": "Copied from the post, with no industry or year" } ], "summary": "In 1990, cutting customer defections by 5% lifted profits by 85% at one bank’s branches, 50% at an insurance broker and 30% at an auto-service chain. By 2001 it was a general rule of “25 to 95 percent”, and the post Claude copies links to a note that claims only “more than 25%”." }, { "id": "non-verbal", "verified": true, "title": "Communication that is non-verbal", "engine": "aio", "question": "What percentage of communication is non-verbal?", "figure": "93%", "bucket": "changed", "hops": [ { "kind": "original", "year": "1967", "who": "Albert Mehrabian’s studies", "quote": "Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking. Unless a communicator is talking about their feelings or attitudes, these equations are not applicable.", "mark": "38% Vocal Liking + 55% Facial Liking" }, { "kind": "page", "year": "2014", "who": "A property industry news site", "quote": "Studies show that a staggering 93 per cent of communication is non-verbal…", "mark": "93 per cent", "change": "Feelings read from single words become all communication" }, { "kind": "ai", "year": "2026", "who": "Google AI Overviews", "quote": "The popular claim that 93% of communication is nonverbal is a widespread myth.", "mark": "93%", "change": "Called a myth, with the limits restored" } ], "summary": "Mehrabian’s 1967 experiments asked people to read feelings from single spoken words, and he says his split applies only to feelings and attitudes. Pages added 38 and 55 into “93% of communication”. Here the assistants did better: all five flagged the limits, and Google AI Overviews called it a myth." } ] }