Category
Electric toothbrushes
Who AI recommends when asked about electric toothbrushes. 11 brands on the list today.
Procter & Gamble is named in one in five answers. Oral-B iO, next on score, in four in five.
- Brands listed
- 11
- Leader
- Procter & Gamble
- 100.0, named in one in five
- Lead
- 41.2 points
- Over Oral-B iO, 58.8
- Not tied
- Category average
- 31.7
- Average place 5.9
- Across the 11
Procter & Gamble leads. 4 of the 11 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 1.0 | 20% | 100.0 | B2C |
| 2 | Oral-B iO | 3.3 | 80% | 58.8 | Health |
| 3 | Philips | 3.4 | 100% | 58.1 | Hardware |
| 4 | Quip | 5.2 | 100% | 33.6 | Hardware |
| 5= | Braun | 6.0 | 20% | 25.0 | Hardware |
| 5= | Waterpik | 6.0 | 20% | 25.0 | Health |
| 7 | Fairywill | 6.7 | 60% | 18.8 | Hardware |
| 8 | Colgate | 7.3 | 60% | 13.4 | Health |
| 9 | Burst Sonic | 8.0 | 40% | 9.0 | Hardware |
| 10 | Oclean | 8.5 | 40% | 6.3 | Health |
| 11 | SmileDirectClub | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about electric toothbrushes every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.