Sector

Hardware

Name: Hardware sector AI visibility leaderboard
Creator: Trakkr
Published: 2025-06-01
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Hardware, AI visibility, AI rankings

Physical products, from devices to gear. 165 of the top 500, from Apple in 6th to Step2 in 497th.

Hardware is 33% of the top 500 and 26% of the top 50.

In the top 500: 165; Largest of 7 sectors; 95 are giants
Sector average: 85.8; Top 500 average 85.9; Middle brand 85.0
Leader: Apple; 95.7, 6th overall; Garmin next, 94.2
This week: 78 up; 35 down, 6 level; 46 with no 7-day change

The most visible Hardware brands

Ranked by score. Overall is the place among all tracked brands.

#	Brand	Overall	Score	7 days	Mentions	Categories
1	Apple	6th	95.7	−1.1	119	49
2	Garmin	7th	94.2	+3.0	71	25
3	Samsung	9th	94.1	+1.1	165	49
4	Dyson	14th	93.1	+3.1	32	12
5	Sony	15th	92.5	+0.7	80	21
6	LG	18th	92.5	+0.4	36	14
7	Adidas	26th	91.5	+1.2	39	13
8	Philips	29th	90.7	−1.4	66	22
9	Nest	38th	89.8	+0.9	22	7
10	Lowe's	39th	89.7	+0.9	14	11
11	DeWalt	40th	89.6	+1.4	13	9
12	Bosch	47th	89.5	+0.1	76	29
13	Tempur-Pedic	48th	89.5	+5.0	14	7
14	Corsair	52nd	89.4	+0.6	42	14
15	Anker	55th	89.1	–	39	10
16	KitchenAid	57th	88.9	+1.4	61	18
17	GE	58th	88.9	+1.6	30	12
18	Tesla	59th	88.9	−0.2	19	8
19	Ninja	64th	88.7	−0.9	25	11
20	Yamaha	72nd	88.5	+1.3	24	9
21	Cuisinart	73rd	88.5	+0.3	46	17
22	Breville	76th	88.4	+1.6	45	12
23	honeywell	84th	88.1	−1.8	33	11
24	Whirlpool	87th	88.0	+0.3	40	12
25	AMD	88th	88.0	+6.0	24	5
26	Brooks	89th	87.9	–	21	8
27	Dell	91st	87.9	−1.7	39	13
28	Rubbermaid	92nd	87.9	−2.1	32	10
29	Lenovo	93rd	87.8	+0.1	31	8
30	Instant Pot	95th	87.8	0.0	36	7
31	NordicTrack	96th	87.7	+1.0	21	6
32	AmazonBasics	97th	87.7	+0.8	11	11
33	Red Sea	101st	87.7	+2.7	14	5
34	Bose	102nd	87.7	+0.6	29	8
35	Hamilton Beach	104th	87.6	+0.5	34	12
36	ASUS	107th	87.5	+0.2	58	15
37	Logitech	110th	87.4	−1.0	22	5
38	BLACK+DECKER	112th	87.4	+1.4	44	23
39	Intex	114th	87.3	+0.9	25	3
40	NVIDIA	115th	87.3	+2.8	25	7
41	Hydro Flask	117th	87.3	–	25	6
42	Shark	121st	87.2	+1.2	17	6
43	Razer	122nd	87.2	−1.7	34	13
44	Ring Alarm	129th	86.9	+1.9	14	5
45	First Gear	130th	86.9	–	26	10
46	Intel	131st	86.8	+1.9	16	7
47	Herman Miller	134th	86.8	+1.4	14	5
48	Home Depot	137th	86.7	−1.5	7	6
49	Arlo	144th	86.6	+2.7	14	6
50	Hunter	145th	86.6	+3.8	13	3
51	Yeti	147th	86.5	0.0	12	6
52	iRobot	148th	86.5	+1.5	10	5
53	ecobee	149th	86.5	+3.0	10	5
54	Canon	154th	86.4	+2.6	18	7
55	AutoZone	155th	86.3	+0.8	8	3
56	Brookstone	159th	86.3	–	9	6
57	Cisco	161st	86.3	−0.9	19	9
58	Kidde	162nd	86.3	+0.5	17	6
59	Brother	163rd	86.3	+0.5	18	4
60	DJI Fly	167th	86.2	–	15	2
61	Bowflex	169th	86.2	+0.5	15	4
62	Makita	173rd	86.1	+0.3	9	5
63	Wyze	183rd	86.0	+2.0	29	13
64	SunPower	186th	85.9	+1.8	9	3
65	HP	190th	85.8	+0.5	13	6
66	Weber	192nd	85.8	+1.4	8	4
67	HyperX	193rd	85.8	–	11	7
68	simplehuman	199th	85.6	–	9	4
69	Rowenta	202nd	85.6	+0.9	12	3
70	GoPro	204th	85.6	–	7	2
71	Method	205th	85.6	+1.8	10	6
72	Specialized	212th	85.5	+2.5	7	3
73	New Era	215th	85.5	−1.5	24	12
74	NZXT	219th	85.4	+2.3	22	7
75	Lifetime	220th	85.4	0.0	15	7
76	Stanley	221st	85.4	+1.7	10	6
77	OtterBox	223rd	85.4	+0.5	12	3
78	Xiaomi	226th	85.4	–	17	11
79	TP-Link Deco	227th	85.3	+2.6	20	6
80	MSI	234th	85.2	+1.5	32	8
81	Anchor	239th	85.1	+1.8	7	4
82	Sole	243rd	85.0	−0.7	12	4
83	OBS	246th	85.0	+1.6	4	3
84	Wilson	247th	85.0	+0.5	12	4
85	SimpliSafe	248th	85.0	+1.4	14	5
86	Crock-Pot	254th	84.9	+0.5	7	2
87	Spigen	269th	84.8	+1.4	9	3
88	Panasonic	270th	84.8	−1.9	34	14
89	Trek	280th	84.7	+1.8	5	2
90	Milwaukee	283rd	84.6	–	7	3
91	Thermos	286th	84.6	+1.7	7	3
92	Acer Swift	292nd	84.6	–	14	5
93	EPSON	294th	84.6	−0.6	14	3
94	PowerBlock	296th	84.6	0.0	7	2
95	Oakley	297th	84.6	−0.5	9	4
96	Siemens	299th	84.6	−1.5	11	8
97	Aukey	300th	84.6	–	9	4
98	Braun	309th	84.5	−0.2	12	7
99	OXO	311th	84.4	−2.8	16	8
100	Great Wall	312th	84.4	–	8	8
101	NETGEAR	315th	84.4	–	12	2
102	Garden Winds	316th	84.4	–	5	3
103	Osprey	320th	84.4	+0.8	12	5
104	Alienware	322nd	84.4	+1.6	8	3
105	Salomon	329th	84.3	−1.5	7	5
106	MSR	331st	84.3	0.0	14	5
107	Zojirushi	336th	84.2	+0.8	13	4
108	Fitbit	337th	84.2	−4.0	9	7
109	Bushnell	339th	84.2	+1.3	11	2
110	Mr. Clean	343rd	84.2	−0.1	13	7
111	Little Tikes	346th	84.2	–	16	6
112	Bestway	350th	84.2	+0.5	11	2
113	Timbuk2 Messenger Bag	351st	84.2	–	7	2
114	Fender	353rd	84.2	+0.7	8	3
115	Omron	354th	84.1	+0.8	15	4
116	T-fal	355th	84.1	–	11	3
117	Samsonite	357th	84.1	+0.7	6	3
118	Frigidaire	362nd	84.1	+0.7	31	9
119	Vornado	366th	84.0	−1.6	11	3
120	lasko	367th	84.0	−0.8	9	2
121	Dragon	370th	84.0	–	7	2
122	Planet Waves	375th	84.0	–	3	3
123	Halo LED	379th	83.9	–	5	5
124	Pyrex	380th	83.9	–	5	2
125	Cooler Master	383rd	83.9	–	19	5
126	Roland	386th	83.9	+0.6	11	4
127	Step2Play	393rd	83.9	+0.6	3	2
128	Duracell	394th	83.8	−1.5	10	3
129	JBL	395th	83.8	–	11	5
130	Kindle	397th	83.8	–	7	3
131	Thermo	401st	83.8	–	6	4
132	Briggs & Riley	403rd	83.8	+0.7	8	4
133	Bissell	406th	83.8	−0.5	13	4
134	Pioneer	408th	83.8	−1.4	9	4
135	Seagate Nytro	416th	83.7	–	9	2
136	Le Creuset	417th	83.7	–	4	2
137	Solo Stove Yukon	420th	83.7	–	6	2
138	Lodge	424th	83.7	−0.8	8	3
139	Sterilite	430th	83.6	−0.1	6	3
140	Casper	431st	83.6	−0.7	9	3
141	Hampton Bay	436th	83.6	−3.6	4	3
142	Suunto	439th	83.6	+0.7	16	8
143	Husqvarna	441st	83.6	–	6	2
144	SteelSeries	443rd	83.5	–	8	4
145	Arc'teryx	445th	83.5	–	4	4
146	Native Union	449th	83.5	–	11	4
147	Gorilla Grip	453rd	83.4	–	9	6
148	Giant	454th	83.4	−0.7	4	2
149	Wacom	457th	83.4	–	6	2
150	Coleman	458th	83.4	−0.7	12	6
151	Black Flag	459th	83.4	–	15	10
152	Nordic Ware	464th	83.4	–	5	3
153	O'Reilly Auto Parts	465th	83.4	−0.5	7	3
154	K'NEX	468th	83.4	–	4	2
155	Gibson	470th	83.3	–	3	2
156	SanDisk	474th	83.3	−0.4	11	3
157	All-Clad	475th	83.3	–	8	5
158	Roborock	477th	83.3	–	9	3
159	Honda	479th	83.3	0.0	6	3
160	Singer	481st	83.3	–	12	4
161	Herschel Littleamerica	482nd	83.3	–	6	3
162	Purple	484th	83.2	+0.2	13	6
163	Sun	485th	83.2	–	19	12
164	LIFX	488th	83.2	+0.1	7	3
165	Step2	497th	83.2	–	11	3

Open all 165 in the table – means no 7-day change yet