Sector

Platform

Software and online platforms. 126 of the top 500, from Google in 1st to Zapier in 500th.

Platform is 25% of the top 500 and 34% of the top 50.

In the top 500
126
2nd largest of 7 sectors
36 are giants
Sector average
86.3
Top 500 average 85.9
Middle brand 85.4
Leader
Google
100.0, 1st overall
Amazon next, 99.1
This week
79 up
19 down, 1 level
27 with no 7-day change

The most visible Platform brands

Ranked by score. Overall is the place among all tracked brands.

#BrandOverallScore7 daysMentionsCategories
1Google1st100.00.0287111
2Amazon2nd99.1+0.416085
3Microsoft3rd97.7−0.220967
4Adobe8th94.2+0.98330
5Shopify10th93.6+2.43718
6HubSpot17th92.5+0.95824
7Salesforce21st92.2−1.85228
8Atlassian24th91.6+3.54118
9Yummly27th90.7+1.5147
10LinkedIn28th90.7+0.71910
11Automattic31st90.3+1.7208
12Azure32nd90.1+1.32511
13Square33rd90.0+2.63213
14Hootsuite35th89.9−0.2249
15Zoom43rd89.6−0.82111
16AWS44th89.5+1.62211
17State49th89.5+1.1155
18Coursera51st89.4+1.1168
19Evernote53rd89.4+2.9147
20Notion61st88.7+2.92816
21Spotify66th88.6+0.8135
22Uber67th88.6+1.3158
23Zoho77th88.4+0.27333
24Stripe82nd88.3+0.51810
25GitLab85th88.1+1.1164
26New Relic90th87.9+1.2134
27Houzz94th87.8+1.4136
28IBM98th87.7+1.65222
29Sprout Social99th87.7–219
30Descript105th87.5+2.3166
31Buffer106th87.5+0.1147
32Oracle108th87.4+0.82215
33HashiCorp109th87.4+1.4174
34Datadog113th87.4+0.1184
35Wave116th87.3+4.3188
36Instacart118th87.2+0.9158
37Alibaba119th87.2+3.4166
38Wayfair123rd87.1−0.9149
39Booking.com126th87.1+1.6134
40Khan Academy136th86.7+4.2127
41Shutterstock139th86.6+1.6102
42Zazzle141st86.6+0.2178
43Pinterest142nd86.6–1110
44Cloudflare143rd86.6+1.3207
45DoorDash153rd86.4+0.9114
46BigCommerce164th86.3+0.685
47Midjourney165th86.3+1.6113
48Harbor168th86.2–1411
49Monday.com170th86.2+2.0189
50Printful172nd86.1+0.2125
51Udemy175th86.1+0.2117
52Airbnb177th86.1+0.6114
53Wix179th86.0+0.7146
54Lightspeed184th86.0+1.494
55Canva189th85.8−1.82611
56AspireIQ194th85.8+2.182
57Akamai195th85.7+0.672
58Plan to Eat197th85.7+2.096
59Mixpanel207th85.5−1.9237
60Toast211th85.5+2.083
61Brandwatch216th85.5−0.3104
62Expedia217th85.5+1.486
63Upfluence224th85.4+1.3102
64Fiverr225th85.4+0.7125
65Cookpad228th85.3+0.6116
66Vrbo237th85.1+2.4113
67ShareASale240th85.1+2.262
68Drizly242nd85.0−1.373
69Dynatrace250th84.9+1.9125
70VWO252nd84.9+1.192
71Qlik253rd84.9−1.3125
72General Assembly259th84.9–73
73Global262nd84.9–124
74Clue264th84.9+0.2302
75ChatGPT266th84.9+0.464
76Patreon271st84.8–52
77Envato272nd84.8−0.2236
78Zenefits275th84.8+1.993
79Rakuten281st84.7+1.9168
80Optimizely287th84.6+0.5133
81Workday288th84.6+0.474
82Squarespace289th84.6−0.7208
83Zero290th84.6–76
84SAP291st84.6−1.6138
85Klaviyo293rd84.6+1.984
86edX306th84.5−0.253
87Grubhub310th84.5+1.483
88Komoot317th84.4+0.655
89DocuSign326th84.3–72
90Gaia GPS328th84.3+1.443
91Later334th84.3+0.494
92Typeform341st84.2+1.0102
93Upwork356th84.1+0.293
94SEMRush363rd84.1+0.783
95Twilio373rd84.0–157
96Snowflake374th84.0+1.0134
97Teespring381st83.9–83
98Hotels.com385th83.9–54
99Teachable388th83.9–53
100Public396th83.8–64
101Redbubble399th83.8–84
102Rev.com410th83.8+0.742
103DALL·E412th83.8–72
104Postman413th83.8−0.192
105Minibar Delivery418th83.7–53
106Amplitude423rd83.7+0.7126
107Shopzilla426th83.6–44
108Databricks429th83.6−0.6146
109HomeAdvisor432nd83.6−0.252
110Lyra437th83.6–73
111Qualtrics438th83.6–62
112Meta442nd83.5−0.1107
113Zillow444th83.5–72
114Ride448th83.5–76
115Lyft452nd83.4–62
116Stable Diffusion460th83.4+0.562
117Zwift469th83.3–44
118Net-a-Porter472nd83.3+0.432
119Murf478th83.3–52
120Mention480th83.3+0.262
121ClickUp486th83.2–117
122Buzzsprout489th83.2−0.552
123KAYAK493rd83.2–85
124Concur495th83.2+0.142
125Substack499th83.2–92
126Zapier500th83.2+0.4103

Open all 126 in the table – means no 7-day change yet