Category
Handbags
Who AI recommends when asked about handbags. 21 brands on the list today.
Net-a-Porter and ShopStyle tie for first, both named in one in four.
- Brands listed
- 21
- Leader
- 2 tied
- Net-a-Porter, ShopStyle
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With ShopStyle
- Category average
- 43.3
- Average place 5.0
- Across the 21
Net-a-Porter and ShopStyle share the lead. 15 of the 21 are named in only a quarter of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Net-a-Porter | 1.0 | 25% | 100.0 | Platform |
| 1= | ShopStyle | 1.0 | 25% | 100.0 | Platform |
| 3 | Farfetch | 2.0 | 25% | 91.3 | Platform |
| 4 | Louis Vuitton | 2.7 | 75% | 69.4 | B2C |
| 5= | Matchesfashion | 3.0 | 25% | 64.0 | B2C |
| 5= | PayPal | 3.0 | 25% | 64.0 | Finance |
| 7= | Rakuten | 4.0 | 25% | 49.0 | Platform |
| 7= | Shopbop | 4.0 | 25% | 49.0 | Platform |
| 9 | Gucci | 4.3 | 75% | 44.4 | B2C |
| 10= | Chanel | 4.5 | 50% | 42.3 | B2C |
| 10= | Dior | 4.5 | 50% | 42.3 | B2C |
| 10= | Prada Hats | 4.5 | 50% | 42.3 | B2C |
| 13= | Hermès | 5.0 | 75% | 36.0 | B2C |
| 13= | Slickdeals | 5.0 | 25% | 36.0 | Platform |
| 13= | SSENSE | 5.0 | 25% | 36.0 | Platform |
| 16 | Smythson | 7.0 | 25% | 16.0 | B2C |
| 17= | Balenciaga | 8.0 | 25% | 9.0 | B2C |
| 17= | Birkin Repair | 8.0 | 25% | 9.0 | B2C |
| 19= | Flipp | 9.0 | 25% | 4.0 | Platform |
| 19= | MyTheresa | 9.0 | 25% | 4.0 | B2C |
| 21 | Vestiaire Collective | 10.0 | 25% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about handbags every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.