Category
Laundry detergent
Who AI recommends when asked about laundry detergent. 15 brands on the list today.
Ecover is named in one in five answers. Procter & Gamble, next on score, in every answer.
- Brands listed
- 15
- Leader
- Ecover
- 91.3, named in one in five
- Lead
- 3.2 points
- Over Procter & Gamble, 88.1
- Not tied
- Category average
- 39.1
- Average place 5.4
- Across the 15
Ecover leads. 5 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Ecover | 2.0 | 20% | 91.3 | B2C |
| 2 | Procter & Gamble | 2.2 | 100% | 88.1 | B2C |
| 3 | ARM | 3.0 | 40% | 64.0 | Hardware |
| 4 | Seventh Generation | 3.2 | 100% | 60.8 | B2C |
| 5 | Persil | 3.7 | 60% | 53.8 | B2C |
| 6= | Gain | 4.0 | 40% | 49.0 | B2C |
| 6= | Method | 4.0 | 20% | 49.0 | Hardware |
| 8 | Lysol | 5.0 | 20% | 36.0 | Health |
| 9 | Mrs. Meyer's | 5.3 | 60% | 32.1 | B2C |
| 10 | Dropps | 6.0 | 40% | 25.0 | B2C |
| 11 | ECOS | 7.3 | 80% | 14.1 | Hardware |
| 12 | Ariel Pods | 7.5 | 40% | 12.3 | B2C |
| 13 | Biokleen Detergent | 8.5 | 40% | 6.3 | B2C |
| 14 | Kind | 9.0 | 20% | 4.0 | Health |
| 15 | Costco | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about laundry detergent every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.