Category
Sewing machines
Who AI recommends when asked about sewing machines. 14 brands on the list today.
Brother is named in every answer. Singer, next on score, in four in five.
- Brands listed
- 14
- Leader
- Brother
- 56.3, named every time
- Lead
- 2.5 points
- Over Singer, 53.8
- Not tied
- Category average
- 24.9
- Average place 6.6
- Across the 14
Brother leads. 6 of the 14 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Brother | 3.5 | 100% | 56.3 | Hardware |
| 2 | Singer | 3.7 | 80% | 53.8 | Hardware |
| 3 | Janome | 4.3 | 100% | 45.1 | Hardware |
| 4 | Bernina | 4.8 | 100% | 38.0 | Hardware |
| 5= | Elna | 5.0 | 40% | 36.0 | Hardware |
| 5= | Husqvarna | 5.0 | 20% | 36.0 | Hardware |
| 7 | Bernette | 5.5 | 40% | 30.3 | Hardware |
| 8 | Juki | 6.0 | 80% | 25.0 | Hardware |
| 9= | Embrilliance | 8.0 | 20% | 9.0 | B2C |
| 9= | Pfaff | 8.0 | 60% | 9.0 | Hardware |
| 11= | Baby Lock | 9.0 | 20% | 4.0 | Hardware |
| 11= | BerninaCare | 9.0 | 20% | 4.0 | Health |
| 13= | Consew | 10.0 | 20% | 1.0 | Hardware |
| 13= | Kenmore | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about sewing machines every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.