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Plans and billing

Plan limits, prices, add-ons, trials, invoices, and what happens when you pause, downgrade, or miss a payment.

8 min read
On this pageWhat each plan includes

One subscription belongs to the team, and every member reads the owner's effective plan. Plan and billing in Settings shows the current plan, what you are using against your limits, the next charge, invoices, and every change you can make. Accounts with no paid access open it to see their plan and upgrade.

What each plan includes

Limit or featureGrowthScale
Active brands110
Prompts per brand5050
AI modelsAll tracked AIsAll tracked AIs
Team seats3, then $20 eachUnlimited
Automations3Unlimited
Article credits25 a month100 a month
AI Pages2,500 crawler requests a month10,000 a month
MCP accessYesYes
REST API and Looker StudioNoYes
Agency workspaceNoYes
White-label client portalNoIncluded

Both plans include competitor intelligence, citation tracking, perception analysis, executive summary reports, shared dashboards, and CSV and Sheets export. Scale adds the portfolio, agency, and integration surface that larger and multi-brand teams need.

Enterprise runs on a managed contract, which sets its own brand, prompt, seat, portal, and integration limits. For a custom plan, open Plan and billing and choose A custom plan under Change or leave to ask for a quote.

Prices

A new subscription costs $100 a month for Growth and $500 a month for Scale. Annual billing charges the price of ten months for a full year, shown in the plan picker as 17% off.

Older subscriptions can sit on an earlier price. Plan and billing reads the actual Stripe items on your subscription rather than replacing them with the current one, so the number there is the number you pay. Nothing in this guide overrides it.

Add-ons

Add-ons raise a limit without changing the plan underneath. Everything here is bought from Settings → Plan and billing, and every change previews its cost before you confirm.

Add-onPriceNotes
Extra brand$50 per brand per month$39 on subscriptions started before the last price change
Extra seat$20 per seat per monthGrowth only. Scale seats are unlimited
Extra prompts$39, $59, or $99 per brand per monthAdds 50, 100, or 200 prompts to every brand, and the price multiplies by brands owned
Extra marketPriced per changeEach market has its own scan; the editor quotes it from a live invoice preview
Article creditsPriced per top-upMonthly credits reset and do not roll over
AI PagesPriced per changeGrowth only. Scale includes it
Shopping$49 per brand per month$490 a year per brand on annual plans. Your account's first month is free

The white-label client portal is included with Scale and Enterprise. It is not an add-on and is not charged per brand.

Shopping's free month

Shopping checks every day whether ChatGPT shows your products in its product cards. Each account gets one free month. It starts the first time you turn Shopping on for a brand, and every brand you turn on in those 30 days stays free until the same date. A brand you turn on after that is paid from the start.

When the month ends, each brand still on moves to $49 a month on your Trakkr invoice. We email you a week before, and nothing is charged until we have. To stop a brand, open Shopping → Manage, or use the Shopping row under Settings → Plan and billing. A brand you stop during the free month costs nothing. If the first charge after the free month catches you out, ask us within 14 days and we'll refund it.

Team inheritance

A member never needs their own subscription. Their features and limits come from the team owner's billing state, so a member who pays for something else still reads the owner's plan.

A member without billing permission sees a notice naming the owner, the inherited plan, and the brand limit, plus the list of features that plan includes. They cannot open payment or subscription controls. The owner grants billing access per person from Settings → People.

Trials

Growth has a 14-day free trial. Checkout collects a card, so the trial starts from a real subscription and converts unless you cancel. Upgrading mid-trial ends the trial and charges the plan immediately, and the confirmation says so before you commit.

The trial runs once. Afterwards, and for anyone who has paid before, the plan picker drops the trial strip and offers a direct upgrade instead.

There is a second, separate trial for Scale. It lasts 14 days with a three-day grace window, and it is offered to paying Growth customers at the Scale gates: teams, the REST API, narratives, and the agency workspace. It opens the agency's own view of its brands. It does not open anything a client sees (the client portal, its email sender or recurring client reports), because a portal published on a trial would go dark for the client when the trial ended. Those start once Scale is paid.

The app shows the trial end date and any grace state. Treat what the account says as authoritative.

Pause, past due, and cancellation

Pause is under Change or leave on Plan and billing, and it is offered in the cancel flow too. You pause for one, two or three months, starting when the period you already paid for ends. Nothing is charged and nothing is deleted while it lasts. Choose Resume now to start again earlier. Pausing is restricted to the subscription owner and is not offered during a trial.

Past due starts a seven-day grace period. Access continues while it runs. When it ends, paid entitlements stop until the payment is fixed.

Canceling ends the subscription at the end of the current billing period, with no further charge. Only the subscription owner can cancel; everyone else sees a line naming who to contact.

If Trakkr cannot verify your plan at all, it says so and offers a retry rather than guessing. A stale paid status on an unpaid record is not treated as access.

Downgrading

Scale accounts can move to Growth with Move to Growth under Change or leave on Plan and billing. You choose which brands stay, the preview lists what changes before you confirm, and nothing changes before the current period ends.

Nothing is deleted. Brands beyond the new limit pause, prompts above the limit pause, Automations and scheduled audits stop, perception and AI Pages stop for the affected brands, and integrations outside the plan disconnect. Upgrading restores the paused features that fit the new allowance. Items you changed since the downgrade may need a look.

Invoices, receipts, and tax details

Stripe handles self-serve payment. Two groups on Plan and billing cover it.

Invoices lists every past charge, with Download all for the full set. Under Payment, Change swaps the card, Edit (or Add) sets the company name, address and VAT number on your invoices, and Email me a receipt after each payment sends a receipt after each successful payment.

Managed contracts are invoiced outside the self-serve portal, so those accounts see their contract details instead.

ActionWho can do it
See the inherited plan and limitsAny team member
Change the plan, card, or add-onsThe owner, or a member granted billing access
Cancel or pause the subscriptionThe subscription owner only
Grant billing accessThe team owner only
Change a managed contractThe contract contact, with Trakkr

Before you change plan

Check five things against the plan you are moving to:

  1. 1Active brands, since anything over the limit pauses.
  2. 2Prompt counts on every active brand.
  3. 3Team seats in use, including pending invites.
  4. 4Live client portals, which need Scale or a contract.
  5. 5Agency workspaces, API integrations, and Automations that depend on the current entitlement.

The change flow shows the blockers and the cost before you confirm. Do not pause a client's brand just to make checkout pass without first agreeing what happens to their reporting and their portal.

Common questions

Do paused brands count against the brand limit?

No. Only active brands consume a slot, so pausing one is the free way to make room for another.

Why is my price lower than the price here?

Your subscription is on an earlier price and stays there. Plan and billing reads the items actually attached to it.

Does Growth include teammates?

Yes, three seats including the owner, and you can buy more at $20 a seat per month. Scale seats are unlimited.

Does a Scale trial include a live white-label portal?

No. It opens the agency workspace and the other Scale features, but client-facing white-label access (the portal, its email sender and recurring client reports) needs paid Scale or a contract.

Can an Admin pay the bill?

Yes, once the owner turns on billing access for them. Canceling and pausing still stay with the owner.

What happens to my data after a downgrade or a pause?

It is kept. Scheduled refreshes and features outside the effective plan stop, and resume when access does.