Plans and billing
One subscription belongs to the team. Members inherit the owner's effective plan, and the account's Billing tab shows the current plan, limits, invoices, payment state, and available changes.
Free accounts see the tab as Upgrade. Paid and paused accounts see Billing.
Current self-serve plan shape
| Limit or feature | Free | Growth | Scale |
|---|---|---|---|
| Active brands included | 1 | 1 | 10 |
| Prompts per brand | 5 | 50 | 50 |
| Team seats including owner | 0 | 3 | Unlimited |
| MCP | No | Yes | Yes |
| REST API | No | No | Yes |
| Agency workspace | No | No | Yes |
| White-label client portal | No | No | Paid Scale access or contract |
Growth and Scale include paid tracking features such as citations, competitor intelligence, perception, exports, shared dashboards, and Pages. Scale adds the portfolio, agency, and direct API access intended for larger teams and multi-brand work.
Enterprise uses a managed contract. Its brand, prompt, seat, portal, and integration limits can differ from the self-serve table.
Prices
For a new self-serve subscription, the current pricing source sets Growth at $100/month and Scale at $500/month. Annual billing uses the price of ten months for a full year.
Existing subscriptions can be grandfathered at an earlier price. Billing reads their actual Stripe items instead of replacing them with the current new-customer price. The amount shown on your Billing tab is the source of truth for your account.
Add-ons and limits
Add-ons can raise limits without changing the base plan. Current billing code supports extra brands, prompt packs, white-label brands, extra markets, and paid Page capacity where applicable.
Some add-on prices are versioned. For example, the current new-customer extra-brand price is $50/month, while older subscriptions may keep $39/month. White-label brand access is currently $49 per enabled brand per month in self-serve billing.
Prompt packs and other items can have their own monthly and annual prices. Use the preview in Billing before confirming any change.
Team inheritance
A member does not need a separate subscription. Their features and limits come from the team owner's effective commercial state. If the owner changes the plan, the team changes with it.
A member without billing permission sees a managed notice and the inherited plan, but cannot open payment or subscription controls. The owner can grant an Admin billing access from Team.
Trials
Trial access is time-bound and can have different limits from a paid account. An active Scale trial can open internal Agency tools, but it does not grant client-facing white-label access. That avoids publishing a portal that would disappear when the trial ends.
The app shows the trial end and any grace state that applies. Treat the date shown in the account as authoritative.
Paused and past-due subscriptions
A paid pause stops paid feature access while preserving data and exposes controls to resume. A past-due subscription can retain access during its active grace period. When the grace period ends, paid entitlements stop until billing is fixed.
The app does not treat a stale paid status on a Free plan as valid paid access. If plan verification fails, it shows a verification state instead of guessing.
Payment, invoices, and tax details
Stripe handles self-serve payment. From Billing, an authorised person can open the payment portal to manage the card, invoices, and tax details. Managed contracts may use invoice billing outside the self-serve portal.
| Action | Who can do it |
|---|---|
| View inherited plan | Team member |
| Manage payment or subscription | Owner or Admin with billing access |
| Grant billing access | Owner |
| Change a managed contract | Contract contact and Trakkr |
Before changing a plan
Check:
- Active brands against the new limit.
- Prompt counts on every active brand.
- Team seats and pending invites.
- White-label brands and live client portals.
- Agency workspaces, API integrations, and Automations that need the current entitlement.
The change flow should show blockers and the cost before confirmation. Do not deactivate a client brand only to make checkout pass without first agreeing what happens to its reporting and portal.
Common questions
Do paused brands count against the active-brand limit?
No. They keep data but do not consume an active slot.
Why is my price lower than the price in this guide?
Your subscription may be grandfathered. Billing uses the actual price attached to it.
Does Growth include teammates?
Yes. Current entitlements allow three total seats, including the owner.
Does a Scale trial include a live white-label portal?
No. It can include internal Agency access, but client-facing white-label access needs paid Scale-equivalent access or a contract.
Can an Admin pay the bill?
Yes, after the owner grants billing access.
What happens to data after a downgrade or pause?
The data is preserved. Features and scheduled refreshes outside the effective entitlement stop until access returns.