Plans and billing

Plans live at the team level. One subscription pays for everyone, every brand under the team inherits the feature set, and the team Owner (or anyone they delegate billing to) is the only person who needs to deal with checkout. That's the whole model.

What you pick is a sizing decision. Free for kicking the tires, Growth for a serious in-house brand, Scale for a portfolio. Enterprise when you need custom limits, SSO, or invoice billing. Trakkr's add-on system lets you flex within a tier without jumping to the next one, so most teams land on the right plan and grow with packs rather than re-tiering.

For the wider context of why billing sits on the team rather than the user, read the Account overview.

What each plan includes

The plan you pick decides three things: how many active brands you can run, how many prompts each brand can track, and which features unlock. Here's the headline shape.

A few things worth calling out:

• Free is single-brand, single-user, no team layer. It runs against the six biggest models on a daily refresh.
• Growth turns on the full intelligence suite: citations, sentiment, Perception, AI Pages, exports, shared dashboards, and MCP access (connect Trakkr to ChatGPT, Claude, Cursor, and other AI assistants). It adds Perplexity and DeepSeek to the model list.
• Scale unlocks team seats, the REST API, and the agency tools (client health dashboard, audit logs, white-label portal as an add-on).
• Enterprise covers anything custom: limits, contract terms, SSO, dedicated support, invoice billing. It's quoted per organization.

Annual billing knocks roughly 17% off both Growth and Scale, equivalent to two free months.

Picking the right plan

Most teams land in one of three places:

• Free is the right call if you want to see your category before you commit. You'll hit the 5-prompt cap fast, but the read is real.
• Growth is the right call for a single brand that someone is paying attention to. Citation tracking and Perception are what make AI visibility actually actionable, and they're both Growth-and-up.
• Scale is the right call when you're past one brand, when you need teammates in the account, or when you need the REST API. Ten brands is genuinely a lot, and the per-brand add-on is straightforward when you outgrow it.

If you're not sure, start a Growth trial. Two weeks of the full feature set tells you more than reading another comparison table.

Trials

Growth ships a 14-day free trial with the full feature set turned on. No card required to start; if you don't convert, you drop to Free automatically at day 14 with all your data preserved.

Scale customers can also start a 14-day Scale trial to test team features and agency mode on top of an existing Growth subscription. The Scale trial gets a 3-day grace period after expiry before features are clamped back, so a missed renewal doesn't drop your team mid-week.

Add-ons

Add-ons let you flex within a plan instead of jumping a tier. They live on the Billing tab of Settings and are available on Growth and Scale.

Brands

Brand packs scale linearly; you add them one at a time. White-label brands replace standard brands when you need a fully rebranded portal experience for a client.

Prompts

If you need to track more than 50 prompts on a single brand, add a prompt pack on that brand.

Pricing is per brand, not per team. If you add the +50 pack to three brands, you pay 3 × $39.

Article credits

Content output scales with credits. Defaults are 1/mo on Free, 25/mo on Growth, 100/mo on Scale.

One-time top-ups are also available on paid plans if you spike on a launch month without wanting to change your monthly allocation.

AI Pages add-on

Growth subscribers can add the AI Pages module ($79 / month per brand) for AI-optimized content serving, crawler analytics, and the page intelligence layer. Scale includes this in the base plan.

Extra markets

If you track a brand in more than one geographic market, each additional market starts at $30 / market / brand / month and scales with your prompt tier. Annual billing uses the annual equivalent before prompt-tier scaling.

Upgrading and downgrading

Plan changes happen in Settings → Billing. Both upgrades and downgrades take effect immediately, with the difference prorated against your current billing period.

Canceling

Cancel from Settings → Billing. Cancellation takes effect at the end of your current period, not immediately, so you keep paid features until the date you've already paid for. After that, your team drops to Free and reverts to Free-tier limits.

Your data isn't deleted. Brands, prompts, history, and members all stay. If you re-subscribe later, everything is right where you left it.

If a payment fails, Trakkr keeps your plan active during a 7-day grace period while Stripe retries the card. You'll get email warnings ahead of the cutoff. After the grace period, your account moves to a past-due state and paid features are paused.

Payment and invoices

Stripe handles every charge. Cards accepted are Visa, Mastercard, and American Express; Enterprise customers can request invoice billing.

To update your card, view past invoices, or pull a receipt, click Manage Payment in Settings → Billing to open Stripe's billing portal in a new tab.

Billing actions are gated to the team Owner and anyone with the Can manage billing flag. See Teams for how to delegate that.

Enterprise

Enterprise is the path when you need things that don't fit the self-serve catalog:

• Custom brand and prompt limits negotiated in your contract
• SSO via SAML or OIDC
• Dedicated customer success manager
• SLA guarantees
• Invoice billing and net terms
• Custom onboarding and training

Reach out for an Enterprise quote, or open the Enterprise tab in Settings if you're already on a paid plan.

Common questions

Do inactive brands count toward my limit?

No. Only active brands count against your plan's brand cap. Deactivate any brand you're not actively tracking to free a slot without losing its history.

What happens to my data if I downgrade?

Nothing visible right away. Your brands, prompts, and history are preserved. Features above your new tier (citations, AI Pages, reports, depending on direction) are turned off. Re-upgrade and they come back on instantly.

Can I switch from monthly to annual mid-cycle?

Yes. The switch is prorated and applied immediately. Annual saves about 17%.

What's the difference between deactivating a brand and canceling my plan?

Deactivating a brand frees its plan slot but keeps data and your subscription intact. Canceling stops the whole subscription at the end of the period and drops the entire team to Free.

My payment failed. How long do I have?

Seven days from the failed charge. Stripe retries automatically during that window, and you'll get email warnings. After day 7, paid features are paused until the card is updated.

Can someone other than the Owner pay the bill?

Yes. The Owner can grant the Can manage billing flag to any team member from Settings → Team. That member can change plans, manage payment, and pull invoices without being the Owner.

How do I get to Stripe's portal?

Settings → Billing and click Manage Payment. The portal opens in a new tab and handles card updates, invoice downloads, and tax IDs.