Outreach
Find and prioritize outreach opportunities to improve your citation coverage.
- Turn citation gaps into a prioritized outreach queue
- Read each opportunity's Fit score and Difficulty
- Use the four-quadrant matrix to focus on Quick Wins
- Track status from "not contacted" to "won"
You've found citation gaps. Now what? The Outreach view turns opportunities into a working queue, ranked so the highest-leverage targets surface first.
How opportunities are scored
Every gap surfaced in Citations becomes a potential outreach opportunity, scored on two dimensions:
| Score | What it measures |
|---|---|
| Fit (0-100) | How well the source matches your brand - relevance to your prompts, source-type weight, competitor presence, content alignment |
| Difficulty | Low / Medium / High - how hard it typically is to land coverage on this kind of source |
Sources are then sorted into the opportunity matrix:
| Quadrant | High Fit | Low Fit |
|---|---|---|
| Easy difficulty | Quick Wins - the green quadrant. Pursue these first. | Low Priority - easy but low-impact. Skip unless you have spare cycles. |
| Hard difficulty | Worth It - high-leverage but slower wins. Plan multi-touch outreach. | Skip - low fit, hard to land. Move on. |
Filter the queue by quadrant from the intelligence panel. Quick Wins is the default starting point for almost every brand.
The opportunity row
Each opportunity in the list shows:
- Domain with favicon and source-type badge
- Difficulty (Low / Medium / High)
- Competitors winning - how many of your competitors are already cited there
- Fit score - the 0-100 leverage rating, visualized as a bar
- Status - Not contacted, Contacted, Won, or Declined
Sort the list by Fit, Priority, Domain, or Recent.
The opportunity profile
Click any row to open the right-pane profile. It includes:
Pitch angle
A pre-generated brand angle - the specific value prop or hook to lead with for this source. Trakkr generates this from the source's existing content and your brand's positioning.
Why it's a gap
Which competitors are cited, which prompts triggered this source, and the actual pages on the domain that AI is drawing from.
Status + notes
Move the opportunity through the workflow:
- Not contacted - default
- Contacted - log when you reach out
- Won - they cited you
- Declined - they passed
Add free-form notes for conversation details, contact info, or internal context. Notes are shared across your team.
Prioritization strategies
Different goals call for different filters:
Maximum momentum. Filter to Quick Wins sorted by Fit. Work through the top 5-10 in a single sprint.
Compound authority. Filter to Worth It and accept these will take longer - 2-3 month cycles. The payoff is bigger when they land.
Defensive coverage. Filter the broader Sources tab to domains where you're cited but only one competitor is. Protect existing coverage before chasing new.
Outreach best practices
Personalize your approach. Reference the specific page on their site you saw cited. Show you read the article.
Offer value first. Don't just ask to be included. Offer an exclusive quote, data point, or expert perspective.
Use the generated angle. The pitch angle Trakkr surfaces is built from what AI is already rewarding on that source. It's a starting point - personalize it before sending.
Be patient. Editorial processes take time. Follow up once, then move on.
Measuring success
Track these metrics over time:
| Metric | Target |
|---|---|
| Response rate | 15-25% for cold outreach |
| Inclusion rate | 30-50% of responses |
| Time to citation | 2-4 weeks typical |
| Gap reduction | Steady decrease in Gaps count on the Sources tab |
Run research after successful outreach. The new citation should appear in the Feed within a scan or two.
Next steps
Competitors
See how your citation improvements affect competitive positioning.
Create content
Build content that earns citations naturally.
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