Competitors
Track and analyze how you compare to competitors across AI search.
- Compare your visibility directly against competitors
- See who's winning each prompt
- Identify threats early and opportunities to gain ground
- Understand model-specific competitive dynamics
Your visibility score is meaningful, but it means more in context. Are you leading the pack or falling behind? Which prompts are battlegrounds? Where are competitors gaining on you?
The Competitors page answers these questions with detailed competitive intelligence.
How competitors are discovered
Competitors are automatically discovered when you run research. Trakkr analyzes AI responses to your prompts and identifies which brands appear alongside yours.
A brand becomes a tracked competitor once it appears in at least 2 separate prompt responses - this filters out one-off mentions so your list stays meaningful. Trakkr also normalizes name variants (e.g., "Brooks Running" and "Brooks Ghost" collapse to "Brooks") so split mentions don't fragment your data.
No manual setup required - just run research, and any brand that meaningfully shows up in AI responses becomes a tracked competitor.
Why there's no "add competitor" button
Prompts are Trakkr's only input. Everything else - competitors, citations, rankings, sentiment - is discovered from the AI answers those prompts generate. A manually added competitor would have no data behind it, because nothing has been measured.
If a competitor you care about isn't showing up, that's the signal - AI isn't surfacing them for your prompts. To change who's tracked, edit your prompts: add comparison questions ("Notion vs Coda for teams"), add category questions ("top project management tools for startups"), and remove prompts that only return your own brand. Then run research, and Trakkr re-discovers the competitive set from the new answers.
Managing competitor groups
Sometimes AI mentions the same competitor in different ways (e.g., "Brooks Running" and "Brooks Ghost"). Use the Manage Brands button to group these together:
- 1Click Manage Brands in the toolbar
- 2Switch to the Competitors tab
- 3Create groups to combine related brand names
- 4Or use Auto-Detect to find suggested groupings
Competitor tracking
All competitors discovered in your AI research are automatically tracked. Higher plans get more detailed competitive analysis:
| Plan | Competitor analysis |
|---|---|
| Free | Basic - top competitor only |
| Growth | Full analysis of top 5 competitors |
| Scale | Full analysis of all competitors |
Two modes for competitive analysis
The Competitors page has two modes, toggled at the top:
Competitors mode (default)
See all competitors ranked by visibility score in a leaderboard. Each row shows:
- Visibility score and trend
- Status indicator (threat, rising, trailing)
- Quick head-to-head win/loss record
Click any competitor to expand and see detailed analysis: trend comparison, specific prompts they win/lose, and citation gaps.
Prompts mode
Flip to Prompts mode to see every tracked prompt as a battleground:
- Who's leading each prompt
- Your position vs the leader
- Gap size and trend direction
This helps you identify specific opportunities to gain ground.
Filtering your view
Use the toolbar to focus on what matters:
| Filter | Shows |
|---|---|
| Threats | Competitors gaining ground fast |
| Rising | Brands with positive momentum |
| Trailing | Competitors falling behind |
| By Model | Competition on specific AI (ChatGPT, Claude, etc.) |
| By Tag | Prompts in specific categories |
The leaderboard
In Competitors mode, the leaderboard shows your position at a glance. Example for a project management space:
| Rank | Brand | Visibility | Position | Trend |
|---|---|---|---|---|
| 1 | Asana | 82% | 1.4 | +3% |
| 2 | Monday.com | 76% | 1.8 | +5% |
| 3 | You | 67% | 2.3 | +8% |
| 4 | ClickUp | 61% | 2.7 | -2% |
| 5 | Notion | 54% | 3.1 | +1% |
In this example, you're #3 overall but showing the strongest growth (+8%). Monday.com is gaining fast. Asana leads but their growth is slowing. This context makes your 67% score meaningful.
Head-to-head analysis
Click any competitor row to expand and see detailed comparison:
Win/Loss breakdown
- Your wins: Prompts where you appear and they don't, or you rank higher
- Their wins: Prompts where they appear and you don't, or they rank higher
- Ties: Both appear in similar positions
Trend comparison
Visual chart showing your visibility trend vs theirs over time. See who has momentum.
Prompts won and lost
Specific lists of which prompts you're winning and losing against this competitor - actionable intelligence for your content strategy.
Key metrics
| Metric | What it measures |
|---|---|
| Visibility | Percentage of prompts where you're mentioned |
| Trend | Direction of visibility change over your selected time period |
| Wins/Losses | Head-to-head prompt wins against a specific competitor |
| Gap | Visibility difference between you and a competitor |
Competitive strategy tips
Don't try to win everywhere. Focus on prompts that matter most to your business.
Watch trends, not just scores. A competitor's momentum matters more than their current position.
Understand why you lose. For every loss, dig into citations. What do they have that you don't?
Defend your wins. Don't ignore prompts where you're ahead. Competitors are watching too.
Next steps
Learn more about competitive analysis features:
Head-to-Head
Deep dive into one-on-one competitive analysis.
Arena
Understanding the full competitive battlefield.
Was this helpful?