Quick Start

From zero to your first AI visibility baseline in five minutes - add your brand, pick a handful of prompts, run research, and read your scores.

5 min read

What you'll achieve

A brand set up and detected on every AI model Trakkr tracks
A handful of prompts capturing what your customers actually ask
A visibility baseline you can improve from - and trends to watch from day two

This is the path almost everyone takes on day one. Five minutes, four steps, real data at the end. No theory in the way - for why the numbers look the way they do, Core Concepts is the next page.

Add brand

Pick prompts

Run research

Read your baseline

Before you start

You'll move faster with these to hand:

Your brand name the way customers say it - Nike, not Nike, Inc.
Your primary domain - nike.com
Two or three competitor names you want to compare against

No code, no integration, no waiting on data sources. If you don't have a Trakkr account yet, sign up first - the rest of this guide assumes you're logged in.

Step 1 - Add your brand · ~90 seconds

Go to Settings → Brands and click Add Brand in the top right.

Three fields matter on day one. Trakkr grabs your logo from the website automatically.

Field	What to enter	Example
Brand name	How people refer to you	Nike
Website	Your primary domain	nike.com
Description	What you do, in a sentence	Athletic footwear and apparel

Tip

Add aliases later for variations the AI might use - Nike Running, Nike Jordan, even old product lines. Aliases catch mentions a single brand name would miss.

Step 2 - Pick your prompts · ~2 minutes

Open Prompts from the sidebar and click Add prompt. (Or hit ⌘K and type add prompt - the global command palette works from anywhere.)

Prompts are the questions Trakkr will ask AI on your behalf - every model, every day. Write them the way a real person would ask, not the way you'd type into Google.

Discovery

What are the best running shoes for marathon training?

Too vague

running shoes

Comparison

How do Nike running shoes compare to Adidas for long distance?

Too terse

Nike vs Adidas

Reputation

Are Nike Vaporfly worth the price for amateur runners?

Generic

best shoes for running

The bad ones aren't wrong - they're keyword-style queries. AI responds very differently to a fully-formed question than to a keyword. Match the shape of a real conversation.

Five to ten prompts is plenty to start. Cover three angles:

Discovery - "What's the best [category] for [use case]?"
Comparison - "How does [you] compare to [competitor]?"
Reputation - "Is [you] good for [specific need]?"

Don't try to be exhaustive - you'll add more once you've seen your baseline.

Tip

Already have a list in your head? Skip to Research instead. It analyses ~500 questions in your market, ranks them by demand, and lets you bulk-add the ones worth tracking.

Step 3 - Run research · ~2 minutes of waiting

Open Research from the sidebar and click Run Research.

Trakkr asks every prompt to every AI model your plan covers (six on Free and Starter; eight on Growth and Scale, which add Perplexity and DeepSeek). Every response is analysed for brand mentions, position, and sentiment, and the results stream into your dashboard as they arrive.

This is the only step where you wait. Two minutes, give or take.

Step 4 - Read your baseline

Head to your Dashboard.

Screenshot: Dashboard showing visibility score, model breakdown, and competitor comparison for Nike.com

Four numbers tell most of the story. The first is your headline; the rest add nuance.

Metric	What it means	What's normal on day one
Visibility Score	How often you appear, weighted by where you rank	30-60% for established brands; 0-30% for newer ones
Presence	Percentage of prompts where you appear at all	40-70% is typical
Rank	Where you sit when AI lists brands (lower is better)	2-5 is healthy
Mentions	Raw count of brand mentions across every prompt × model	The number you'll watch grow over time

Below the hero, the model breakdown shows your performance on each AI individually. Scoring 80% on Claude and barely registering on Perplexity is completely normal - different training data, different retrieval, different audiences. The per-model split is where most diagnoses start.

Tip

Don't panic about empty prompts. A prompt with zero mentions isn't broken - it's telling you you're invisible on that question. That's the most actionable thing Trakkr can give you, because it points directly at what to fix next.

For the formula behind every score on this page, see the Metrics.

You have data. Now what?

Three branches depending on what's on your mind right now.

Understand what's behind your scores

Core Concepts loads the vocabulary, the three drivers of AI visibility, and a map of where every idea lives in the product.

Find the gaps worth fixing

Citations shows the URLs AI cites for you - and the ones it cites for your competitors but not you. Those gaps are your shortest path to a higher score.

See how you stack up

Competitors gives you head-to-head matchups across every prompt and model, with the win/loss/tie breakdown for every comparison.

Tip

Most users set up a workflow on day two - a quiet alert when visibility drops or a competitor gains ground keeps Trakkr useful without you needing to log in.