Category
Baby formula
Who AI recommends when asked about baby formula. 14 brands on the list today.
Huckleberry is named in one in five answers. Enfamil A.R, next on score, in three in five.
- Brands listed
- 14
- Leader
- Huckleberry
- 100.0, named in one in five
- Lead
- 32.8 points
- Over Enfamil A.R, 67.2
- Not tied
- Category average
- 36.4
- Average place 5.5
- Across the 14
Huckleberry leads. 8 of the 14 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Huckleberry | 1.0 | 20% | 100.0 | B2C |
| 2 | Enfamil A.R | 2.8 | 60% | 67.2 | Health |
| 3 | Parent's Choice | 3.0 | 20% | 64.0 | Health |
| 4 | Similac Advance | 4.0 | 60% | 49.0 | Health |
| 5 | Holle | 4.3 | 60% | 45.6 | Health |
| 6 | Gerber baby food | 4.3 | 60% | 44.4 | B2C |
| 7 | Earth’s Best | 5.0 | 20% | 36.0 | Health |
| 8 | HiPP Organic Baby Formula | 5.5 | 40% | 30.3 | Health |
| 9= | Costco | 6.0 | 20% | 25.0 | B2C |
| 9= | Plum Guide | 6.0 | 20% | 25.0 | Platform |
| 11= | Else | 8.0 | 20% | 9.0 | B2B |
| 11= | Nutramigen | 8.0 | 20% | 9.0 | Health |
| 13 | Aptamil ProExpert | 9.0 | 40% | 4.0 | Health |
| 14 | Bubs Organic Formula | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about baby formula every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.