Category
Beauty and cosmetics
Who AI recommends when asked about beauty and cosmetics. 25 brands on the list today.
Accutane, Maybelline and YouCam Makeup tie for first, all named in one in five.
- Brands listed
- 25
- Leader
- 3 tied
- Accutane, Maybelline, YouCam Makeup
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 46.0
- Average place 5.0
- Across the 25
Accutane, Maybelline and YouCam Makeup share the lead. 21 of the 25 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Accutane | 1.0 | 20% | 100.0 | Health |
| 1= | Maybelline | 1.0 | 20% | 100.0 | B2C |
| 1= | YouCam Makeup | 1.0 | 20% | 100.0 | B2C |
| 4= | Cetaphil | 2.0 | 20% | 91.3 | Health |
| 4= | Differin | 2.0 | 20% | 91.3 | Health |
| 4= | E.l.f | 2.0 | 20% | 91.3 | B2C |
| 4= | Perfect Corp | 2.0 | 20% | 91.3 | Platform |
| 8= | AcneFree | 3.0 | 20% | 64.0 | Health |
| 8= | Nyx | 3.0 | 20% | 64.0 | Media |
| 10= | CoverGirl | 4.0 | 20% | 49.0 | B2C |
| 10= | Sephora Play | 4.0 | 20% | 49.0 | B2C |
| 10= | Skinceuticals My Skin | 4.0 | 40% | 49.0 | Health |
| 13= | La Roche-Posay Effaclar Duo | 5.0 | 20% | 36.0 | Health |
| 13= | Wet n Wild | 5.0 | 20% | 36.0 | B2C |
| 15= | Catrice | 6.0 | 20% | 25.0 | B2C |
| 15= | Neutrogena Skin360 | 6.0 | 20% | 25.0 | Health |
| 15= | Olay Regenerist | 6.0 | 20% | 25.0 | B2C |
| 18= | CeraVe | 7.0 | 40% | 16.0 | Health |
| 18= | L'Oreal | 7.0 | 20% | 16.0 | B2C |
| 20 | Paula's Choice Clinical 1% Retinol | 7.5 | 40% | 12.3 | Health |
| 21 | e.l.f. | 8.0 | 20% | 9.0 | B2C |
| 22= | Drunk Elephant | 9.0 | 20% | 4.0 | B2C |
| 22= | Revlon | 9.0 | 20% | 4.0 | B2C |
| 24= | Murad Acne Control | 10.0 | 40% | 1.0 | Health |
| 24= | Physicians Formula | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about beauty and cosmetics every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.