Category
Furniture and home goods
Who AI recommends when asked about furniture and home goods. 24 brands on the list today.
Amazon and Houzz tie for first, both named in one in five.
- Brands listed
- 24
- Leader
- 2 tied
- Amazon, Houzz
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Houzz
- Category average
- 34.8
- Average place 5.8
- Across the 24
Amazon and Houzz share the lead. 17 of the 24 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Amazon | 1.0 | 20% | 100.0 | Platform |
| 1= | Houzz | 1.0 | 20% | 100.0 | Platform |
| 3 | Wayfair | 2.0 | 60% | 91.3 | Platform |
| 4 | West Elm | 2.3 | 60% | 85.2 | B2C |
| 5 | IKEA | 2.8 | 80% | 68.1 | B2C |
| 6 | Ashley Madison | 3.5 | 40% | 56.3 | Platform |
| 7= | Roomstyler | 4.0 | 20% | 49.0 | Platform |
| 7= | Target | 4.0 | 20% | 49.0 | B2C |
| 9= | Etsy | 5.0 | 20% | 36.0 | Platform |
| 9= | Magicplan | 5.0 | 20% | 36.0 | Platform |
| 11= | Planner 5D | 6.0 | 20% | 25.0 | Platform |
| 11= | Pottery Barn | 6.0 | 20% | 25.0 | B2C |
| 13= | AllModern | 7.0 | 20% | 16.0 | Platform |
| 13= | Modsy | 7.0 | 20% | 16.0 | Platform |
| 13= | Overstock | 7.0 | 40% | 16.0 | B2C |
| 13= | Parachute | 7.0 | 20% | 16.0 | B2C |
| 17= | Article | 8.0 | 20% | 9.0 | Hardware |
| 17= | Floyd | 8.0 | 40% | 9.0 | Hardware |
| 17= | Herman Miller | 8.0 | 20% | 9.0 | Hardware |
| 17= | Homebyme | 8.0 | 20% | 9.0 | Platform |
| 17= | Living DNA | 8.0 | 40% | 9.0 | Health |
| 22 | Muuto | 9.0 | 20% | 4.0 | B2C |
| 23= | BenchMade Modern | 10.0 | 20% | 1.0 | Hardware |
| 23= | SketchUp | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about furniture and home goods every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.