Category
Hair care products
Who AI recommends when asked about hair care products. 23 brands on the list today.
Aveda and Olaplex No.7 Bonding Oil tie for first, both named in one in five.
- Brands listed
- 23
- Leader
- 2 tied
- Aveda, Olaplex No.7 Bonding Oil
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Olaplex No.7 Bonding Oil
- Category average
- 47.5
- Average place 4.7
- Across the 23
Aveda and Olaplex No.7 Bonding Oil share the lead. 21 of the 23 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Aveda | 1.0 | 20% | 100.0 | Health |
| 1= | Olaplex No.7 Bonding Oil | 1.0 | 20% | 100.0 | B2C |
| 3= | DevaCurl | 2.0 | 20% | 91.3 | Health |
| 3= | Dyson | 2.0 | 20% | 91.3 | Hardware |
| 3= | Rahua Classic Shampoo | 2.0 | 20% | 91.3 | B2C |
| 6 | Moroccanoil | 2.5 | 40% | 79.6 | B2C |
| 7= | Cantu Shea Butter Leave-In Conditioning Repair Cream | 3.0 | 20% | 64.0 | Health |
| 7= | Kevin Murphy Hydrate-Me Wash | 3.0 | 20% | 64.0 | B2C |
| 7= | L'Oreal | 3.0 | 20% | 64.0 | B2C |
| 10= | Function of Beauty | 4.0 | 20% | 49.0 | B2C |
| 10= | Pantene Pro-V | 4.0 | 20% | 49.0 | B2C |
| 12 | Prose | 4.3 | 20% | 44.4 | B2C |
| 13= | Bounce | 5.0 | 20% | 36.0 | Platform |
| 13= | Garnier Fructis | 5.0 | 20% | 36.0 | B2C |
| 15= | Avalon | 6.0 | 20% | 25.0 | B2C |
| 15= | Tresemme | 6.0 | 20% | 25.0 | B2C |
| 17= | Burt's Bees Baby | 7.0 | 20% | 16.0 | Health |
| 17= | Herbal Essences | 7.0 | 20% | 16.0 | B2C |
| 17= | Living DNA | 7.0 | 20% | 16.0 | Health |
| 20 | OGX | 7.5 | 40% | 12.3 | Health |
| 21= | GHD Platinum+ Styler | 8.0 | 20% | 9.0 | Hardware |
| 21= | John Boos | 8.0 | 20% | 9.0 | Hardware |
| 23 | Oribe | 9.0 | 20% | 4.0 | B2C |
= means tied on score
How this list works
AI is asked about hair care products every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.