Category
Health insurance
Who AI recommends when asked about health insurance. 22 brands on the list today.
Zenefits is named in one in five answers. Blue Cross Blue Shield, next on score, in three in five.
- Brands listed
- 22
- Leader
- Zenefits
- 100.0, named in one in five
- Lead
- 5.0 points
- Over Blue Cross Blue Shield, 95.0
- Not tied
- Category average
- 34.2
- Average place 5.9
- Across the 22
Zenefits leads. 13 of the 22 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Zenefits | 1.0 | 20% | 100.0 | Platform |
| 2 | Blue Cross Blue Shield | 1.7 | 60% | 95.0 | Health |
| 3 | UnitedHealth | 2.3 | 60% | 85.2 | Health |
| 4 | Gusto | 3.0 | 20% | 64.0 | B2B |
| 5 | Kaiser Permanente | 3.5 | 80% | 56.3 | Health |
| 6= | BambooHR | 4.0 | 20% | 49.0 | B2B |
| 6= | Cigna | 4.0 | 80% | 49.0 | Health |
| 6= | UnitedHealthcare Medicare | 4.0 | 20% | 49.0 | Health |
| 9 | Aetna | 4.2 | 80% | 46.2 | Health |
| 10 | Molina | 6.0 | 20% | 25.0 | Health |
| 11 | Oscar Health | 6.3 | 60% | 21.8 | Health |
| 12 | Humana | 6.5 | 40% | 20.3 | Health |
| 13= | ADP | 7.0 | 20% | 16.0 | B2B |
| 13= | HealthCare.gov | 7.0 | 20% | 16.0 | Health |
| 13= | Medicare Home | 7.0 | 20% | 16.0 | Health |
| 13= | Stride | 7.0 | 20% | 16.0 | B2C |
| 17= | Policygenius | 8.0 | 20% | 9.0 | Finance |
| 17= | Rippling | 8.0 | 20% | 9.0 | Platform |
| 19 | Elevance Health | 9.0 | 40% | 4.0 | Health |
| 20 | Bright | 9.3 | 60% | 2.8 | B2B |
| 21= | Lively | 10.0 | 20% | 1.0 | B2C |
| 21= | Mutual of Omaha | 10.0 | 20% | 1.0 | Finance |
= means tied on score
How this list works
AI is asked about health insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.