Category
Insurance
Who AI recommends when asked about insurance. 28 brands on the list today.
Blue Cross Blue Shield, GEICO and Huddle tie for first, all named in one in five.
- Brands listed
- 28
- Leader
- 3 tied
- Blue Cross Blue Shield, GEICO, Huddle
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 45.0
- Average place 4.8
- Across the 28
Blue Cross Blue Shield, GEICO and Huddle share the lead. 24 of the 28 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Blue Cross Blue Shield | 1.0 | 20% | 100.0 | Health |
| 1= | GEICO | 1.0 | 20% | 100.0 | B2C |
| 1= | Huddle | 1.0 | 20% | 100.0 | Platform |
| 4= | State | 2.0 | 60% | 91.3 | Platform |
| 4= | UnitedHealth | 2.0 | 20% | 91.3 | Health |
| 6 | Progressive | 2.5 | 40% | 79.6 | B2C |
| 7= | Kaiser Permanente | 3.0 | 20% | 64.0 | Health |
| 7= | Policygenius | 3.0 | 20% | 64.0 | Finance |
| 9= | Aetna | 4.0 | 20% | 49.0 | Health |
| 9= | Banner Life | 4.0 | 20% | 49.0 | Finance |
| 9= | EZLynx | 4.0 | 20% | 49.0 | Platform |
| 9= | Liberty Mutual | 4.0 | 20% | 49.0 | B2C |
| 9= | Root | 4.0 | 20% | 49.0 | B2C |
| 14 | Allstate | 4.5 | 40% | 42.3 | B2C |
| 15= | Cigna | 5.0 | 20% | 36.0 | Health |
| 15= | Lemonade | 5.0 | 20% | 36.0 | B2C |
| 15= | USAA | 5.0 | 40% | 36.0 | Finance |
| 18= | Chubb | 6.0 | 20% | 25.0 | B2B |
| 18= | Elevance Health | 6.0 | 20% | 25.0 | Health |
| 18= | Esurance | 6.0 | 20% | 25.0 | B2C |
| 18= | Prudential | 6.0 | 20% | 25.0 | Finance |
| 22= | Humana | 7.0 | 20% | 16.0 | Health |
| 22= | MetLife | 7.0 | 20% | 16.0 | Finance |
| 22= | Nationwide | 7.0 | 20% | 16.0 | Finance |
| 25= | Farmers | 8.0 | 20% | 9.0 | B2C |
| 25= | Vertafore | 8.0 | 20% | 9.0 | B2B |
| 27= | AXA | 9.0 | 20% | 4.0 | Finance |
| 27= | Metromile | 9.0 | 20% | 4.0 | B2C |
= means tied on score
How this list works
AI is asked about insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.