Category
Messenger bags
Who AI recommends when asked about messenger bags. 19 brands on the list today.
Timbuk2 Messenger Bag is named in every answer. Fjallraven Raven, next on score, in one in five.
- Brands listed
- 19
- Leader
- Timbuk2 Messenger Bag
- 97.3, named every time
- Lead
- 6.0 points
- Over Fjallraven Raven, 91.3
- Not tied
- Category average
- 38.6
- Average place 5.4
- Across the 19
Timbuk2 Messenger Bag leads. 11 of the 19 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Timbuk2 Messenger Bag | 1.4 | 100% | 97.3 | Hardware |
| 2= | Fjallraven Raven | 2.0 | 20% | 91.3 | B2C |
| 2= | Tom Ford | 2.0 | 20% | 91.3 | B2C |
| 4 | Peak Design | 2.3 | 60% | 85.2 | Hardware |
| 5= | Osprey | 4.0 | 40% | 49.0 | Hardware |
| 5= | Tomtoc Messenger Bag | 4.0 | 20% | 49.0 | Hardware |
| 7 | Patagonia | 4.5 | 40% | 42.3 | B2C |
| 8= | Arc'teryx | 5.0 | 20% | 36.0 | Hardware |
| 8= | Fossil | 5.0 | 20% | 36.0 | B2C |
| 10= | Chrome | 6.0 | 40% | 25.0 | Platform |
| 10= | DAKINE | 6.0 | 20% | 25.0 | Hardware |
| 12 | Incase EO Messenger | 6.5 | 40% | 20.3 | Hardware |
| 13= | Briggs & Riley | 7.0 | 20% | 16.0 | Hardware |
| 13= | Everlane | 7.0 | 20% | 16.0 | B2C |
| 13= | Herschel Littleamerica | 7.0 | 40% | 16.0 | Hardware |
| 13= | North Face | 7.0 | 40% | 16.0 | B2C |
| 13= | Under Armour | 7.0 | 20% | 16.0 | B2C |
| 18 | Bellroy | 9.0 | 20% | 4.0 | B2C |
| 19 | Nomad | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about messenger bags every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.