Category
Paper towels
Who AI recommends when asked about paper towels. 18 brands on the list today.
Procter & Gamble is named in four in five answers. Instacart, next on score, in one in five.
- Brands listed
- 18
- Leader
- Procter & Gamble
- 87.1, named in four in five
- Lead
- 23.1 points
- Over Instacart, 64.0
- Not tied
- Category average
- 33.8
- Average place 5.7
- Across the 18
Procter & Gamble leads. 9 of the 18 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 2.3 | 80% | 87.1 | B2C |
| 2 | Instacart | 3.0 | 20% | 64.0 | Platform |
| 3 | Brawny | 3.3 | 60% | 58.8 | Hardware |
| 4 | Amazon | 3.5 | 40% | 56.3 | Platform |
| 5 | Kleenex | 3.8 | 60% | 52.6 | B2C |
| 6 | Target | 4.0 | 20% | 49.0 | B2C |
| 7 | Scott | 5.3 | 80% | 33.1 | Hardware |
| 8 | Walmart | 5.3 | 20% | 32.1 | B2C |
| 9= | Costco | 5.5 | 40% | 30.3 | B2C |
| 9= | Up & Up Paper Towels | 5.5 | 40% | 30.3 | Hardware |
| 9= | Viva | 5.5 | 80% | 30.3 | B2C |
| 12 | Georgia-Pacific | 6.0 | 20% | 25.0 | Hardware |
| 13= | Angel | 7.0 | 20% | 16.0 | B2C |
| 13= | Cottonelle | 7.0 | 20% | 16.0 | B2C |
| 13= | Kroger | 7.0 | 20% | 16.0 | B2C |
| 16 | Sparkle | 8.0 | 40% | 9.0 | Platform |
| 17= | Boardwalk | 10.0 | 20% | 1.0 | Platform |
| 17= | Presto | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about paper towels every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.