Category
Payroll services
Who AI recommends when asked about payroll services. 19 brands on the list today.
Gusto is named in every answer. Workday, next on score, in one in five.
- Brands listed
- 19
- Leader
- Gusto
- 97.3, named every time
- Lead
- 6.0 points
- Over Workday, 91.3
- Not tied
- Category average
- 30.7
- Average place 6.2
- Across the 19
Gusto leads. 9 of the 19 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Gusto | 1.4 | 100% | 97.3 | B2B |
| 2 | Workday | 2.0 | 20% | 91.3 | Platform |
| 3 | ADP | 2.6 | 100% | 73.5 | B2B |
| 4= | Intuit | 4.0 | 60% | 49.0 | B2B |
| 4= | Intuit Mint | 4.0 | 20% | 49.0 | Finance |
| 6 | Justworks | 5.0 | 20% | 36.0 | B2B |
| 7 | Ceridian Dayforce | 5.5 | 40% | 30.3 | Platform |
| 8 | Paychex | 5.8 | 80% | 27.6 | B2B |
| 9= | FreshBooks | 6.0 | 20% | 25.0 | B2B |
| 9= | Zenefits | 6.0 | 100% | 25.0 | Platform |
| 11 | Rippling | 6.5 | 80% | 20.3 | Platform |
| 12 | Square | 6.8 | 100% | 17.6 | Platform |
| 13 | Remote | 7.0 | 20% | 16.0 | Platform |
| 14= | Namely | 8.0 | 20% | 9.0 | B2B |
| 14= | Wave | 8.0 | 60% | 9.0 | Platform |
| 16 | OnPay | 9.0 | 40% | 4.0 | B2B |
| 17= | Oyster | 10.0 | 20% | 1.0 | Platform |
| 17= | SurePayroll | 10.0 | 20% | 1.0 | B2B |
| 17= | Xero | 10.0 | 20% | 1.0 | Finance |
= means tied on score
How this list works
AI is asked about payroll services every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.