Category
Pet insurance
Who AI recommends when asked about pet insurance. 13 brands on the list today.
Healthy Paws is named in four in five answers. Petplan, next on score, in four in five.
- Brands listed
- 13
- Leader
- Healthy Paws
- 98.4, named in four in five
- Lead
- 34.4 points
- Over Petplan, 64.0
- Not tied
- Category average
- 31.5
- Average place 5.8
- Across the 13
Healthy Paws leads. 3 of the 13 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Healthy Paws | 1.3 | 80% | 98.4 | Health |
| 2 | Petplan | 3.0 | 80% | 64.0 | Health |
| 3 | Trupanion | 4.0 | 100% | 49.0 | Health |
| 4 | ASPCA | 5.5 | 40% | 30.3 | B2C |
| 5 | Embrace | 5.6 | 100% | 29.2 | Health |
| 6 | Nationwide | 5.7 | 60% | 28.4 | Finance |
| 7= | Lemonade | 6.0 | 20% | 25.0 | B2C |
| 7= | Prudent | 6.0 | 20% | 25.0 | B2B |
| 9 | Pets Best | 6.3 | 80% | 22.6 | Health |
| 10 | PetFirst | 6.5 | 80% | 20.3 | Health |
| 11 | Figo | 7.8 | 80% | 10.6 | Finance |
| 12 | Spot Pet | 9.0 | 20% | 4.0 | Hardware |
| 13 | Hartville | 9.3 | 60% | 2.8 | Hardware |
= means tied on score
How this list works
AI is asked about pet insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.