Category

Sandboxes

Who AI recommends when asked about sandboxes. 20 brands on the list today.

Step2Play is named in one in five answers. KidKraft, next on score, in one in five.

Brands listed
20
Leader
Step2Play
100.0, named in one in five
Lead
8.7 points
Over KidKraft, 91.3
Not tied
Category average
42.7
Average place 5.2
Across the 20

Step2Play leads. 15 of the 20 are named in only a fifth of answers.

Where each brand lands in the answer, from first place to tenth, and how often it is named at all.

#BrandPlaceNamedScoreSector
1Step2Play1.020%100.0Hardware
2=KidKraft2.020%91.3Hardware
2=Magna-Tiles2.020%91.3Hardware
4=Kinetic Sand2.540%79.6Hardware
4=Little Tikes2.540%79.6Hardware
6=Costco3.020%64.0B2C
6=Melissa & Doug3.040%64.0B2C
8Step23.560%56.3Hardware
9LittleBits4.020%49.0Hardware
10Hape5.020%36.0Hardware
11=Backyard Discovery6.020%25.0Hardware
11=LEGO6.020%25.0B2C
11=Osmo6.020%25.0Hardware
14Lifetime6.540%20.3Hardware
15=Docker7.020%16.0Platform
15=Thames & Kosmos7.020%16.0Hardware
17Playmobil8.020%9.0B2C
18PlayShifu9.020%4.0Hardware
19=IKEA10.020%1.0B2C
19=Sandboxie10.020%1.0B2C

= means tied on score

How this list works

AI is asked about sandboxes every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.