Category
Skincare
Who AI recommends when asked about skincare. 27 brands on the list today.
Estée Lauder Resilience and Sephora Play tie for first, both named in one in five.
- Brands listed
- 27
- Leader
- 2 tied
- Estée Lauder Resilience, Sephora Play
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Sephora Play
- Category average
- 48.6
- Average place 4.5
- Across the 27
Estée Lauder Resilience and Sephora Play share the lead. 20 of the 27 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Estée Lauder Resilience | 1.0 | 20% | 100.0 | B2C |
| 1= | Sephora Play | 1.0 | 20% | 100.0 | B2C |
| 3= | Cetaphil | 2.0 | 40% | 91.3 | Health |
| 3= | Function of Beauty | 2.0 | 20% | 91.3 | B2C |
| 3= | La Roche-Posay Toleriane | 2.0 | 20% | 91.3 | Health |
| 3= | The Bump | 2.0 | 20% | 91.3 | Media |
| 7= | La Roche-Posay Cicaplast | 3.0 | 20% | 64.0 | Health |
| 7= | Neutrogena | 3.0 | 20% | 64.0 | B2C |
| 7= | Tata Harper | 3.0 | 20% | 64.0 | B2C |
| 10= | Curology | 4.0 | 20% | 49.0 | Health |
| 10= | Kenvue | 4.0 | 20% | 49.0 | Health |
| 10= | Lancôme Génifique | 4.0 | 20% | 49.0 | B2C |
| 10= | RMS Beauty | 4.0 | 20% | 49.0 | Health |
| 14= | CeraVe | 5.0 | 40% | 36.0 | Health |
| 14= | Drunk Elephant | 5.0 | 40% | 36.0 | B2C |
| 14= | Kiehl's Organic | 5.0 | 40% | 36.0 | B2C |
| 14= | La Roche-Posay | 5.0 | 20% | 36.0 | Health |
| 14= | Olay Regenerist | 5.0 | 40% | 36.0 | B2C |
| 14= | Weleda | 5.0 | 20% | 36.0 | Health |
| 20= | e.l.f. | 6.0 | 20% | 25.0 | B2C |
| 20= | Juice Beauty | 6.0 | 20% | 25.0 | Health |
| 20= | Skinceuticals My Skin | 6.0 | 40% | 25.0 | Health |
| 20= | Vanicream | 6.0 | 20% | 25.0 | Health |
| 24= | Pai Skincare | 7.0 | 20% | 16.0 | B2C |
| 24= | Simple | 7.0 | 20% | 16.0 | B2C |
| 26 | Neutrogena Skin360 | 8.5 | 40% | 6.3 | Health |
| 27 | REN Clean Skincare | 9.0 | 20% | 4.0 | B2C |
= means tied on score
How this list works
AI is asked about skincare every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.