Category
Socks
Who AI recommends when asked about socks. 13 brands on the list today.
Patagonia is named in one in five answers. Under Armour, next on score, in one in five.
- Brands listed
- 13
- Leader
- Patagonia
- 100.0, named in one in five
- Lead
- 8.7 points
- Over Under Armour, 91.3
- Not tied
- Category average
- 42.2
- Average place 4.9
- Across the 13
Patagonia leads. 4 of the 13 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Patagonia | 1.0 | 20% | 100.0 | B2C |
| 2 | Under Armour | 2.0 | 20% | 91.3 | B2C |
| 3 | SmartWool | 2.5 | 80% | 79.6 | B2C |
| 4 | Swiftwick | 4.0 | 40% | 49.0 | Hardware |
| 5 | Darn Tough | 5.3 | 80% | 33.1 | Hardware |
| 6 | Thorlo | 5.3 | 60% | 32.1 | B2C |
| 7= | Balega | 5.5 | 40% | 30.3 | B2C |
| 7= | Nike | 5.5 | 80% | 30.3 | B2C |
| 9 | Bombas | 5.8 | 80% | 27.6 | B2C |
| 10= | CEP | 6.0 | 20% | 25.0 | Platform |
| 10= | Icebreaker | 6.0 | 60% | 25.0 | B2C |
| 12 | Stance | 7.0 | 60% | 16.0 | B2C |
| 13 | Allbirds | 8.0 | 20% | 9.0 | B2C |
= means tied on score
How this list works
AI is asked about socks every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.