Category
Tea
Who AI recommends when asked about tea. 23 brands on the list today.
T2 Tea is named in one in five answers. Twinings, next on score, in three in five.
- Brands listed
- 23
- Leader
- T2 Tea
- 100.0, named in one in five
- Lead
- 3.5 points
- Over Twinings, 96.5
- Not tied
- Category average
- 43.7
- Average place 4.8
- Across the 23
T2 Tea leads. 14 of the 23 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | T2 Tea | 1.0 | 20% | 100.0 | B2C |
| 2 | Twinings | 1.5 | 60% | 96.5 | B2C |
| 3= | Fortnum & Mason | 2.0 | 20% | 91.3 | B2C |
| 3= | PepsiCo | 2.0 | 20% | 91.3 | B2C |
| 5= | Numi | 3.0 | 20% | 64.0 | B2C |
| 5= | Sips by | 3.0 | 20% | 64.0 | Media |
| 5= | Teabox | 3.0 | 40% | 64.0 | B2C |
| 8= | Stash | 4.0 | 40% | 49.0 | Finance |
| 8= | Tetley | 4.0 | 20% | 49.0 | B2C |
| 8= | The Bump | 4.0 | 20% | 49.0 | Media |
| 11= | David's Tea | 5.0 | 40% | 36.0 | B2C |
| 11= | TWG Tea | 5.0 | 20% | 36.0 | B2C |
| 13 | Tazo | 5.5 | 40% | 30.3 | B2C |
| 14= | Bigelow | 6.0 | 20% | 25.0 | B2C |
| 14= | TeaPigs | 6.0 | 20% | 25.0 | B2C |
| 16 | Harney & Sons | 6.2 | 100% | 23.0 | B2C |
| 17 | Adagio Tea | 6.3 | 60% | 21.8 | B2C |
| 18 | Celestial Seasonings | 6.5 | 40% | 20.3 | B2C |
| 19= | Art of Tea | 7.0 | 20% | 16.0 | B2C |
| 19= | Choice Organic Teas | 7.0 | 20% | 16.0 | B2C |
| 19= | Rishi Tea | 7.0 | 20% | 16.0 | B2C |
| 22 | Tea Forte | 7.3 | 40% | 13.4 | B2C |
| 23 | PG Tips | 8.0 | 20% | 9.0 | B2C |
= means tied on score
How this list works
AI is asked about tea every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.