Category
Teeth whitening
Who AI recommends when asked about teeth whitening. 12 brands on the list today.
Crest 3D White is named in every answer. Colgate, next on score, in every answer too.
- Brands listed
- 12
- Leader
- Crest 3D White
- 73.5, named every time
- Lead
- 9.5 points
- Over Colgate, 64.0
- Not tied
- Category average
- 37.1
- Average place 5.2
- Across the 12
Crest 3D White leads. 3 of the 12 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Crest 3D White | 2.6 | 100% | 73.5 | Health |
| 2 | Colgate | 3.0 | 100% | 64.0 | Health |
| 3 | Philips | 3.7 | 60% | 53.8 | Hardware |
| 4 | Sensodyne | 4.0 | 20% | 49.0 | Health |
| 5 | Snow Joe | 4.4 | 100% | 43.6 | Hardware |
| 6 | Auraglow | 4.5 | 40% | 42.3 | Health |
| 7 | Zoom | 5.0 | 20% | 36.0 | Platform |
| 8= | GLO Science | 6.0 | 80% | 25.0 | Health |
| 8= | SmileDirectClub | 6.0 | 40% | 25.0 | Health |
| 10 | Opalescence | 6.3 | 60% | 21.8 | Health |
| 11 | Salesforce | 8.0 | 20% | 9.0 | Platform |
| 12 | Whitening Lightning | 9.3 | 60% | 2.8 | Health |
= means tied on score
How this list works
AI is asked about teeth whitening every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.