Category
Toilet paper
Who AI recommends when asked about toilet paper. 16 brands on the list today.
Charmin EcoSoft is named in four in five answers. Angel, next on score, in two in five.
- Brands listed
- 16
- Leader
- Charmin EcoSoft
- 100.0, named in four in five
- Lead
- 36.0 points
- Over Angel, 64.0
- Not tied
- Category average
- 46.8
- Average place 4.5
- Across the 16
Charmin EcoSoft leads. 8 of the 16 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Charmin EcoSoft | 1.0 | 80% | 100.0 | B2C |
| 2= | Angel | 3.0 | 40% | 64.0 | B2C |
| 2= | Cottonelle | 3.0 | 60% | 64.0 | B2C |
| 2= | Kimberly-Clark | 3.0 | 20% | 64.0 | B2C |
| 2= | Scott | 3.0 | 40% | 64.0 | Hardware |
| 2= | Who Gives A Crap | 3.0 | 20% | 64.0 | B2C |
| 7= | Quilted Northern | 4.0 | 40% | 49.0 | B2C |
| 7= | Seventh Generation | 4.0 | 40% | 49.0 | B2C |
| 9 | Georgia-Pacific | 4.3 | 20% | 44.4 | Hardware |
| 10= | Eco by Naty | 5.0 | 20% | 36.0 | B2C |
| 10= | Kleenex | 5.0 | 60% | 36.0 | B2C |
| 10= | Noble Eco | 5.0 | 40% | 36.0 | Hardware |
| 10= | Presto | 5.0 | 20% | 36.0 | Hardware |
| 14 | Target | 6.0 | 20% | 25.0 | B2C |
| 15 | Costco | 7.0 | 20% | 16.0 | B2C |
| 16 | Amazon | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about toilet paper every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.