Category
Toy manufacturers
Who AI recommends when asked about toy manufacturers. 26 brands on the list today.
Fisher-Price, K'NEX and K’NEX Education tie for first, all named in one in five.
- Brands listed
- 26
- Leader
- 3 tied
- Fisher-Price, K'NEX, K’NEX Education
- All on 91.3, listed A to Z
- Lead
- Tied
- Three share first, 91.3
- With 2 others
- Category average
- 42.3
- Average place 5.0
- Across the 26
Fisher-Price, K'NEX and K’NEX Education share the lead. 19 of the 26 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Fisher-Price | 2.0 | 20% | 91.3 | B2C |
| 1= | K'NEX | 2.0 | 20% | 91.3 | Hardware |
| 1= | K’NEX Education | 2.0 | 20% | 91.3 | Hardware |
| 4= | Fat Brain Toys | 3.0 | 20% | 64.0 | B2C |
| 4= | Magformers | 3.0 | 20% | 64.0 | Hardware |
| 4= | Magna-Tiles | 3.0 | 20% | 64.0 | Hardware |
| 4= | Mattel | 3.0 | 20% | 64.0 | B2C |
| 8 | Melissa & Doug | 3.3 | 60% | 58.8 | B2C |
| 9 | LEGO | 3.7 | 100% | 53.8 | B2C |
| 10= | Green Toys | 4.0 | 20% | 49.0 | Hardware |
| 10= | Hasbro | 4.0 | 20% | 49.0 | Media |
| 10= | Osmo | 4.0 | 20% | 49.0 | Hardware |
| 10= | Playmags | 4.0 | 20% | 49.0 | Hardware |
| 10= | Playmobil | 4.0 | 40% | 49.0 | B2C |
| 15= | Ravensburger | 5.0 | 20% | 36.0 | B2C |
| 15= | Sphero | 5.0 | 20% | 36.0 | Hardware |
| 17= | LittleBits | 6.0 | 20% | 25.0 | Hardware |
| 17= | Zoob | 6.0 | 20% | 25.0 | Hardware |
| 19 | Hape | 6.3 | 60% | 21.8 | Hardware |
| 20 | Tegu | 6.5 | 40% | 20.3 | Hardware |
| 21= | Geomag | 7.0 | 20% | 16.0 | Hardware |
| 21= | PlanToys | 7.0 | 40% | 16.0 | Hardware |
| 23 | KidKraft | 8.0 | 20% | 9.0 | Hardware |
| 24 | Minecraft Toys | 8.5 | 40% | 6.3 | B2C |
| 25= | Thames & Kosmos | 10.0 | 20% | 1.0 | Hardware |
| 25= | VTech | 10.0 | 20% | 1.0 | Hardware |
= means tied on score
How this list works
AI is asked about toy manufacturers every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.