Investor

Initialized Capital

Early-stage venture capital firm co-founded by Alexis Ohanian, backing ambitious founders from day one.

Instacart ranks 118th of all tracked brands. 5 of its 11 scored brands make the top 500.

Its scored portfolio brands by sector, best placed first.

  • Platform 7 brands, best Instacart (118th)
  • B2B 2 brands, best PlanGrid (1,959th)
  • B2C 1 brand, best Warby Parker (181st)
  • Finance 1 brand, best Coinbase (359th)
Portfolio brands
11
All with a score
Average score
81.3
Mean of the 11 scores
Best placed
Instacart
118th overall
Warby Parker next, 181st
In the top 500
5
Of 11 scored brands
0 in the top 100

Portfolio

The 11 Initialized Capital brands with a score, by overall rank.

OverallBrandSectorScoreCategories
118thInstacartPlatform87.28
181stWarby ParkerB2C86.03
271stPatreonPlatform84.82
275thZenefitsPlatform84.83
359thCoinbaseFinance84.14
1,959thPlanGridB2B79.71
3,091stRipplingPlatform78.93
3,941stLatticePlatform78.22
5,624thFaireB2B77.11
5,699thOpendoorPlatform76.91
7,311thFlexportPlatform76.11

Ranks are out of all tracked brands