Category
Accounting software
Who AI recommends when asked about accounting software. 19 brands on the list today.
Intuit is named in every answer. H&R Block, next on score, in one in four.
- Brands listed
- 19
- Leader
- Intuit
- 100.0, named every time
- Lead
- 8.7 points
- Over H&R Block, 91.3
- Not tied
- Category average
- 33.8
- Average place 6.0
- Across the 19
Intuit leads. 12 of the 19 are named in only a quarter of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Intuit | 1.0 | 100% | 100.0 | B2B |
| 2 | H&R Block | 2.0 | 25% | 91.3 | Finance |
| 3 | FreshBooks | 2.3 | 75% | 85.2 | B2B |
| 4= | TaxAct | 3.0 | 25% | 64.0 | Finance |
| 4= | Xero | 3.0 | 75% | 64.0 | Finance |
| 6= | FreeTaxUSA | 4.0 | 25% | 49.0 | Finance |
| 6= | Wave | 4.0 | 75% | 49.0 | Platform |
| 8 | TaxSlayer | 5.0 | 25% | 36.0 | Finance |
| 9 | Zoho | 6.6 | 75% | 19.4 | Platform |
| 10= | Credit Karma | 7.0 | 25% | 16.0 | Finance |
| 10= | Kashoo | 7.0 | 25% | 16.0 | B2B |
| 10= | Sage | 7.0 | 25% | 16.0 | B2B |
| 13 | FreeAgent | 7.3 | 75% | 13.4 | B2B |
| 14 | KashFlow | 7.5 | 50% | 12.3 | B2B |
| 15= | Jackson Hewitt | 9.0 | 25% | 4.0 | Finance |
| 15= | ZipBooks | 9.0 | 25% | 4.0 | B2B |
| 17= | Billy | 10.0 | 25% | 1.0 | Platform |
| 17= | eFile.com | 10.0 | 25% | 1.0 | B2C |
| 17= | Sunrise | 10.0 | 25% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about accounting software every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.