Category
At-home lab testing
Who AI recommends when asked about at-home lab testing. 24 brands on the list today.
23andMe is named in two in five answers. Everlywell, next on score, in four in five.
- Brands listed
- 24
- Leader
- 23andMe
- 96.5, named in two in five
- Lead
- 2.8 points
- Over Everlywell, 93.7
- Not tied
- Category average
- 34.8
- Average place 5.8
- Across the 24
23andMe leads. 17 of the 24 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | 23andMe | 1.5 | 40% | 96.5 | Health |
| 2 | Everlywell | 1.8 | 80% | 93.7 | Health |
| 3 | 21st Century | 2.0 | 20% | 91.3 | Media |
| 4= | MyHeritage DNA | 3.0 | 20% | 64.0 | B2C |
| 4= | MyLabBox | 3.0 | 20% | 64.0 | Health |
| 6 | LetsGetChecked | 3.5 | 60% | 56.3 | Health |
| 7= | Living DNA | 4.0 | 20% | 49.0 | Health |
| 7= | YorkTest | 4.0 | 20% | 49.0 | Health |
| 9 | Ancestry | 4.5 | 20% | 42.3 | Media |
| 10= | FamilyTreeDNA | 5.0 | 20% | 36.0 | Health |
| 10= | Nurx | 5.0 | 20% | 36.0 | Health |
| 10= | STDcheck | 5.0 | 20% | 36.0 | Health |
| 13 | Nebula Genomics | 6.0 | 20% | 25.0 | B2C |
| 14 | MyLab Box | 6.3 | 60% | 21.8 | Health |
| 15= | HealthLabs | 7.0 | 20% | 16.0 | Health |
| 15= | ZRT Laboratory | 7.0 | 20% | 16.0 | Health |
| 17= | Helix | 8.0 | 20% | 9.0 | Health |
| 17= | Labcorp | 8.0 | 20% | 9.0 | Health |
| 17= | Thorne Research | 8.0 | 40% | 9.0 | Health |
| 20 | Pixel by Google | 8.5 | 40% | 6.3 | Hardware |
| 21 | TellmeGen | 9.0 | 20% | 4.0 | Health |
| 22 | Amazon | 9.5 | 40% | 2.3 | Platform |
| 23= | Genomelink | 10.0 | 20% | 1.0 | Health |
| 23= | Quest Diagnostics | 10.0 | 20% | 1.0 | Health |
= means tied on score
How this list works
AI is asked about at-home lab testing every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.