Category
Baby food
Who AI recommends when asked about baby food. 15 brands on the list today.
Nestlé is named in two in five answers. Ella's Kitchen, next on score, in two in five.
- Brands listed
- 15
- Leader
- Nestlé
- 100.0, named in two in five
- Lead
- 3.5 points
- Over Ella's Kitchen, 96.5
- Not tied
- Category average
- 45.7
- Average place 4.8
- Across the 15
Nestlé leads. 7 of the 15 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Nestlé | 1.0 | 40% | 100.0 | B2C |
| 2 | Ella's Kitchen | 1.5 | 40% | 96.5 | B2C |
| 3 | Earth’s Best | 2.0 | 20% | 91.3 | Health |
| 4 | Plum Guide | 2.8 | 100% | 67.2 | Platform |
| 5 | Baby Lock | 3.0 | 20% | 64.0 | Hardware |
| 6 | Yumi | 4.0 | 20% | 49.0 | Health |
| 7 | Beech-Nut | 4.5 | 80% | 42.3 | Health |
| 8= | Earth's Best | 5.0 | 40% | 36.0 | Health |
| 8= | Ella’s Kitchen | 5.0 | 20% | 36.0 | B2C |
| 10 | Happy Baby | 5.6 | 100% | 29.2 | B2C |
| 11= | Holle | 5.7 | 60% | 28.4 | Health |
| 11= | Little Tikes | 5.7 | 20% | 28.4 | Hardware |
| 13 | Once Upon a | 8.0 | 20% | 9.0 | Media |
| 14= | Serenity Kids | 9.0 | 20% | 4.0 | B2C |
| 14= | Sprout Social | 9.0 | 40% | 4.0 | Platform |
= means tied on score
How this list works
AI is asked about baby food every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.