Category
Backpacks
Who AI recommends when asked about backpacks. 21 brands on the list today.
North Face is named in one in five answers. Arc'teryx, next on score, in one in five.
- Brands listed
- 21
- Leader
- North Face
- 100.0, named in one in five
- Lead
- 8.7 points
- Over Arc'teryx, 91.3
- Not tied
- Category average
- 43.7
- Average place 4.9
- Across the 21
North Face leads. 7 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | North Face | 1.0 | 20% | 100.0 | B2C |
| 2= | Arc'teryx | 2.0 | 20% | 91.3 | Hardware |
| 2= | The Bump | 2.0 | 20% | 91.3 | Media |
| 4 | Osprey | 2.3 | 80% | 87.1 | Hardware |
| 5= | Deuter | 3.0 | 40% | 64.0 | Hardware |
| 5= | JanSport | 3.0 | 40% | 64.0 | B2C |
| 7= | Nike | 4.0 | 20% | 49.0 | B2C |
| 7= | Nomatic Travel Pack | 4.0 | 20% | 49.0 | Hardware |
| 7= | Timbuk2 Messenger Bag | 4.0 | 40% | 49.0 | Hardware |
| 10 | SwissGear Sion | 4.5 | 40% | 42.3 | Hardware |
| 11 | Herschel Littleamerica | 4.7 | 60% | 40.1 | Hardware |
| 12= | Adidas | 5.5 | 40% | 30.3 | Hardware |
| 12= | Patagonia | 5.5 | 40% | 30.3 | B2C |
| 12= | REI | 5.5 | 40% | 30.3 | B2C |
| 12= | Under Armour | 5.5 | 40% | 30.3 | B2C |
| 16= | Fjallraven Raven | 7.0 | 40% | 16.0 | B2C |
| 16= | Granite Gear Crown2 | 7.0 | 40% | 16.0 | Hardware |
| 16= | Incase EO Messenger | 7.0 | 20% | 16.0 | Hardware |
| 19= | Burton | 8.0 | 20% | 9.0 | Hardware |
| 19= | Tom Ford | 8.0 | 40% | 9.0 | B2C |
| 21 | Coleman | 9.0 | 40% | 4.0 | Hardware |
= means tied on score
How this list works
AI is asked about backpacks every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.