Category
Auto insurance
Who AI recommends when asked about auto insurance. 17 brands on the list today.
State is named in every answer. Progressive, next on score, in every answer too.
- Brands listed
- 17
- Leader
- State
- 88.1, named every time
- Lead
- 14.6 points
- Over Progressive, 73.5
- Not tied
- Category average
- 27.5
- Average place 6.4
- Across the 17
State leads. 6 of the 17 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | State | 2.2 | 100% | 88.1 | Platform |
| 2 | Progressive | 2.6 | 100% | 73.5 | B2C |
| 3 | GEICO | 2.7 | 100% | 69.4 | B2C |
| 4 | Allstate | 3.6 | 100% | 54.8 | B2C |
| 5 | USAA | 5.0 | 80% | 36.0 | Finance |
| 6= | Amica | 6.0 | 20% | 25.0 | Hardware |
| 6= | Travelers | 6.0 | 20% | 25.0 | B2C |
| 8= | Chubb | 7.0 | 20% | 16.0 | B2B |
| 8= | Farmers | 7.0 | 20% | 16.0 | B2C |
| 8= | Liberty Mutual | 7.0 | 40% | 16.0 | B2C |
| 11 | Esurance | 7.2 | 100% | 14.4 | B2C |
| 12 | Nationwide | 7.7 | 60% | 11.1 | Finance |
| 13 | Safeco | 8.0 | 40% | 9.0 | Finance |
| 14 | Mercury | 8.3 | 60% | 7.1 | Hardware |
| 15 | Root | 9.0 | 40% | 4.0 | B2C |
| 16= | MetLife | 10.0 | 20% | 1.0 | Finance |
| 16= | Metromile | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about auto insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.