Category
Comforters and duvets
Who AI recommends when asked about comforters and duvets. 18 brands on the list today.
Brookstone is named in two in five answers. Parachute, next on score, in four in five.
- Brands listed
- 18
- Leader
- Brookstone
- 100.0, named in two in five
- Lead
- 8.7 points
- Over Parachute, 91.3
- Not tied
- Category average
- 36.3
- Average place 5.5
- Across the 18
Brookstone leads. 7 of the 18 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Brookstone | 1.0 | 40% | 100.0 | Hardware |
| 2 | Parachute | 2.0 | 80% | 91.3 | B2C |
| 3 | Sferra | 3.0 | 20% | 64.0 | B2C |
| 4 | Brooklinen | 3.3 | 80% | 60.1 | B2C |
| 5 | Casper | 3.5 | 40% | 56.3 | Hardware |
| 6= | Utopia towels | 4.0 | 40% | 49.0 | B2C |
| 6= | Westin | 4.0 | 20% | 49.0 | B2C |
| 8 | Coyuchi | 4.3 | 40% | 44.4 | B2C |
| 9 | Bedsure | 5.3 | 60% | 32.1 | B2C |
| 10 | Linenspa | 6.5 | 40% | 20.3 | B2C |
| 11= | Saatva | 7.0 | 20% | 16.0 | B2C |
| 11= | Tempur-Pedic | 7.0 | 20% | 16.0 | Hardware |
| 11= | Tuft & Needle | 7.0 | 20% | 16.0 | Hardware |
| 14 | Pottery Barn | 7.5 | 40% | 12.3 | B2C |
| 15= | Mellanni | 8.0 | 40% | 9.0 | B2C |
| 15= | The Bump | 8.0 | 60% | 9.0 | Media |
| 17= | CozyLux | 9.0 | 20% | 4.0 | Hardware |
| 17= | Malouf | 9.0 | 20% | 4.0 | Hardware |
= means tied on score
How this list works
AI is asked about comforters and duvets every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.