Category
Dish soap
Who AI recommends when asked about dish soap. 17 brands on the list today.
Procter & Gamble is named in every answer. Cascade, next on score, in two in five.
- Brands listed
- 17
- Leader
- Procter & Gamble
- 98.7, named every time
- Lead
- 19.1 points
- Over Cascade, 79.6
- Not tied
- Category average
- 36.5
- Average place 5.6
- Across the 17
Procter & Gamble leads. 7 of the 17 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 1.2 | 100% | 98.7 | B2C |
| 2= | Cascade | 2.5 | 40% | 79.6 | B2B |
| 2= | Fairy | 2.5 | 40% | 79.6 | B2C |
| 4 | Clorox | 3.0 | 20% | 64.0 | B2C |
| 5= | Palmolive | 4.0 | 80% | 49.0 | B2C |
| 5= | Seventh Generation | 4.0 | 100% | 49.0 | B2C |
| 7 | Mr. Clean | 5.0 | 20% | 36.0 | Hardware |
| 8 | Mrs. Meyer's | 5.3 | 80% | 33.1 | B2C |
| 9= | Ajax | 6.0 | 40% | 25.0 | Hardware |
| 9= | Costco | 6.0 | 20% | 25.0 | B2C |
| 9= | Method | 6.0 | 60% | 25.0 | Hardware |
| 12 | ECOS | 6.5 | 20% | 20.3 | Hardware |
| 13 | Better Life | 7.0 | 20% | 16.0 | Health |
| 14 | Gain | 8.0 | 40% | 9.0 | B2C |
| 15 | Ecover | 8.5 | 40% | 6.3 | B2C |
| 16 | ShopSavvy | 9.0 | 20% | 4.0 | Platform |
| 17 | Instacart | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about dish soap every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.