Category
Equestrian equipment
Who AI recommends when asked about equestrian equipment. 23 brands on the list today.
Chewy and Hermès tie for first, both named in one in five.
- Brands listed
- 23
- Leader
- 2 tied
- Chewy, Hermès
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Hermès
- Category average
- 44.9
- Average place 5.0
- Across the 23
Chewy and Hermès share the lead. 19 of the 23 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Chewy | 1.0 | 20% | 100.0 | B2C |
| 1= | Hermès | 1.0 | 20% | 100.0 | B2C |
| 3= | Horse.com | 2.0 | 20% | 91.3 | B2C |
| 3= | Horseware | 2.0 | 40% | 91.3 | B2B |
| 3= | Roeckl Gloves | 2.0 | 20% | 91.3 | B2C |
| 6= | Antares | 3.0 | 20% | 64.0 | Platform |
| 6= | Horze | 3.0 | 20% | 64.0 | B2C |
| 6= | Standlee | 3.0 | 20% | 64.0 | B2B |
| 9 | Riders Boutique | 3.5 | 40% | 56.3 | B2C |
| 10= | Butet | 4.0 | 20% | 49.0 | Hardware |
| 10= | SmartPak | 4.0 | 40% | 49.0 | B2C |
| 12 | Ariat | 4.5 | 40% | 42.3 | B2C |
| 13= | Bit of Britain | 5.0 | 20% | 36.0 | B2B |
| 13= | Heritage Saddlery | 5.0 | 20% | 36.0 | Hardware |
| 15= | CWD | 6.0 | 20% | 25.0 | Hardware |
| 15= | Eskadron | 6.0 | 20% | 25.0 | B2B |
| 17= | Prestige | 7.0 | 20% | 16.0 | B2C |
| 17= | Thornhill | 7.0 | 20% | 16.0 | Hardware |
| 19 | Stubben | 8.0 | 20% | 9.0 | Hardware |
| 20 | Pessoa | 9.0 | 20% | 4.0 | Hardware |
| 21= | Dover Saddlery | 10.0 | 20% | 1.0 | B2C |
| 21= | EquiDeals | 10.0 | 20% | 1.0 | Platform |
| 21= | Kerrits | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about equestrian equipment every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.