Category
Fashion and apparel
Who AI recommends when asked about fashion and apparel. 37 brands on the list today.
Nike, Patagonia and Shopify tie for first on score.
- Brands listed
- 37
- Leader
- 3 tied
- Nike, Patagonia, Shopify
- All on 100.0, listed A to Z
- Lead
- Tied
- Three share first, 100.0
- With 2 others
- Category average
- 44.0
- Average place 4.9
- Across the 37
Nike, Patagonia and Shopify share the lead. 33 of the 37 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Nike | 1.0 | 40% | 100.0 | B2C |
| 1= | Patagonia | 1.0 | 20% | 100.0 | B2C |
| 1= | Shopify | 1.0 | 20% | 100.0 | Platform |
| 4= | Adidas | 2.0 | 40% | 91.3 | Hardware |
| 4= | Lightspeed | 2.0 | 20% | 91.3 | Platform |
| 4= | 2.0 | 20% | 91.3 | Platform | |
| 4= | Stella McCartney | 2.0 | 20% | 91.3 | B2C |
| 8= | ASAP54 | 3.0 | 20% | 64.0 | Platform |
| 8= | Eileen Fisher | 3.0 | 20% | 64.0 | B2C |
| 8= | New Era | 3.0 | 20% | 64.0 | Hardware |
| 8= | Square | 3.0 | 20% | 64.0 | Platform |
| 8= | Under Armour | 3.0 | 20% | 64.0 | B2C |
| 13= | Brooks | 4.0 | 20% | 49.0 | Hardware |
| 13= | Girlfriend Collective | 4.0 | 20% | 49.0 | B2C |
| 13= | Lululemon | 4.0 | 20% | 49.0 | B2C |
| 13= | Vend | 4.0 | 20% | 49.0 | Platform |
| 13= | Wantable | 4.0 | 20% | 49.0 | B2C |
| 18 | Stitch | 4.5 | 40% | 42.3 | Platform |
| 19= | ASICS | 5.0 | 20% | 36.0 | B2C |
| 19= | Gymshark | 5.0 | 20% | 36.0 | B2C |
| 19= | Nordstrom | 5.0 | 20% | 36.0 | B2C |
| 19= | Zoho | 5.0 | 20% | 36.0 | Platform |
| 23= | Cin7 | 6.0 | 20% | 25.0 | Platform |
| 23= | Fashwell | 6.0 | 20% | 25.0 | Platform |
| 23= | Hoka | 6.0 | 20% | 25.0 | Hardware |
| 23= | Old Navy | 6.0 | 20% | 25.0 | B2C |
| 23= | Veja | 6.0 | 20% | 25.0 | B2C |
| 28= | Clarks | 7.0 | 20% | 16.0 | B2C |
| 28= | Stylicious | 7.0 | 20% | 16.0 | B2C |
| 28= | tentree | 7.0 | 20% | 16.0 | B2C |
| 31 | Allbirds | 7.5 | 40% | 12.3 | B2C |
| 32= | Birkenstock | 8.0 | 20% | 9.0 | B2C |
| 32= | Fabletics | 8.0 | 20% | 9.0 | B2C |
| 34= | Champion | 9.0 | 20% | 4.0 | Hardware |
| 34= | Dansko | 9.0 | 20% | 4.0 | B2C |
| 36= | Aerie | 10.0 | 20% | 1.0 | B2C |
| 36= | Whering | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about fashion and apparel every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.