Category
Life insurance
Who AI recommends when asked about life insurance. 21 brands on the list today.
Zander Life is named in one in five answers. State, next on score, in two in five.
- Brands listed
- 21
- Leader
- Zander Life
- 100.0, named in one in five
- Lead
- 3.5 points
- Over State, 96.5
- Not tied
- Category average
- 39.9
- Average place 5.3
- Across the 21
Zander Life leads. 11 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Zander Life | 1.0 | 20% | 100.0 | B2C |
| 2 | State | 1.5 | 40% | 96.5 | Platform |
| 3 | Haven | 2.3 | 60% | 85.2 | B2B |
| 4 | MetLife | 2.5 | 40% | 79.6 | Finance |
| 5 | Sprig Life | 3.0 | 20% | 64.0 | B2C |
| 6= | eMoney Advisor | 4.0 | 20% | 49.0 | B2B |
| 6= | New Era | 4.0 | 20% | 49.0 | Hardware |
| 8 | Policygenius | 4.3 | 60% | 44.4 | Finance |
| 9 | Bestow | 4.5 | 40% | 42.3 | Finance |
| 10= | Fabric | 5.0 | 20% | 36.0 | Platform |
| 10= | Lemonade | 5.0 | 40% | 36.0 | B2C |
| 10= | Northwestern Mutual | 5.0 | 20% | 36.0 | Finance |
| 13 | Prudential | 5.3 | 60% | 32.1 | Finance |
| 14= | Allianz | 6.0 | 20% | 25.0 | Finance |
| 14= | RightCapital | 6.0 | 20% | 25.0 | Platform |
| 16 | AIG | 7.0 | 60% | 16.0 | Finance |
| 17 | Termify | 8.0 | 20% | 9.0 | Platform |
| 18 | Banner Life | 8.7 | 60% | 5.4 | Finance |
| 19 | Advicent | 9.0 | 20% | 4.0 | Platform |
| 20 | John Boos | 9.5 | 40% | 2.3 | Hardware |
| 21 | QuoteWizard | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about life insurance every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.