Category
Luxury fashion
Who AI recommends when asked about luxury fashion. 33 brands on the list today.
Chanel, Gucci and The RealReal and 1 more tie for first, all named in one in five.
- Brands listed
- 33
- Leader
- 4 tied
- Chanel, Gucci, The RealReal and 1 more
- All on 100.0, listed A to Z
- Lead
- Tied
- Four share first, 100.0
- With 3 others
- Category average
- 42.6
- Average place 5.1
- Across the 33
Chanel, Gucci and The RealReal share the lead. 29 of the 33 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | Chanel | 1.0 | 20% | 100.0 | B2C |
| 1= | Gucci | 1.0 | 20% | 100.0 | B2C |
| 1= | The RealReal | 1.0 | 20% | 100.0 | Platform |
| 1= | Trunk Club | 1.0 | 20% | 100.0 | B2C |
| 5= | Dior | 2.0 | 20% | 91.3 | B2C |
| 5= | Stella McCartney | 2.0 | 20% | 91.3 | B2C |
| 7 | Net-a-Porter | 2.5 | 40% | 79.6 | Platform |
| 8= | Farfetch | 3.0 | 40% | 64.0 | Platform |
| 8= | Patagonia | 3.0 | 20% | 64.0 | B2C |
| 8= | Valentino | 3.0 | 20% | 64.0 | B2C |
| 8= | Vestiaire Collective | 3.0 | 20% | 64.0 | Platform |
| 12= | Depop | 4.0 | 20% | 49.0 | Platform |
| 12= | Eileen Fisher | 4.0 | 20% | 49.0 | B2C |
| 14 | Mr Porter | 4.5 | 40% | 42.3 | B2C |
| 15= | Elie Saab | 5.0 | 20% | 36.0 | B2C |
| 15= | Hermès | 5.0 | 20% | 36.0 | B2C |
| 15= | Poshmark | 5.0 | 20% | 36.0 | Platform |
| 15= | Stitch | 5.0 | 20% | 36.0 | Platform |
| 15= | Vogue Runway | 5.0 | 20% | 36.0 | Media |
| 20= | Moda Operandi | 6.0 | 20% | 25.0 | Platform |
| 20= | SSENSE | 6.0 | 20% | 25.0 | Platform |
| 20= | Tradesy | 6.0 | 20% | 25.0 | Platform |
| 23= | Alexander Grey | 7.0 | 40% | 16.0 | B2B |
| 23= | Burberry | 7.0 | 20% | 16.0 | B2C |
| 23= | Givenchy | 7.0 | 20% | 16.0 | B2C |
| 23= | Reflaunt | 7.0 | 20% | 16.0 | Platform |
| 27 | Lyst | 8.0 | 20% | 9.0 | Platform |
| 28= | Balenciaga | 9.0 | 20% | 4.0 | B2C |
| 28= | Kering | 9.0 | 20% | 4.0 | B2C |
| 28= | Matchesfashion | 9.0 | 20% | 4.0 | B2C |
| 28= | Neiman Marcus Personal Stylist | 9.0 | 20% | 4.0 | B2C |
| 32 | Luxury Garage | 9.5 | 20% | 2.3 | Platform |
| 33 | Tom Ford | 10.0 | 20% | 1.0 | B2C |
= means tied on score
How this list works
AI is asked about luxury fashion every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.