Category
Marketing attribution software
Who AI recommends when asked about marketing attribution software. 22 brands on the list today.
Adjust is named in one in five answers. HubSpot, next on score, in four in five.
- Brands listed
- 22
- Leader
- Adjust
- 96.5, named in one in five
- Lead
- 32.5 points
- Over HubSpot, 64.0
- Not tied
- Category average
- 32.0
- Average place 5.8
- Across the 22
Adjust leads. 15 of the 22 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Adjust | 1.5 | 20% | 96.5 | Platform |
| 2= | HubSpot | 3.0 | 80% | 64.0 | Platform |
| 2= | Oracle | 3.0 | 20% | 64.0 | Platform |
| 4 | Adobe | 3.5 | 80% | 56.3 | Platform |
| 5= | Amplitude | 4.0 | 60% | 49.0 | Platform |
| 5= | Mixpanel | 4.0 | 100% | 49.0 | Platform |
| 7= | Genesys | 5.0 | 20% | 36.0 | B2B |
| 7= | Kissmetrics | 5.0 | 20% | 36.0 | B2B |
| 7= | Mparticle | 5.0 | 20% | 36.0 | Platform |
| 10= | 5.3 | 80% | 33.1 | Platform | |
| 10= | Twilio | 5.3 | 80% | 33.1 | Platform |
| 12 | Salesforce | 5.5 | 40% | 30.3 | Platform |
| 13= | Intercom | 6.0 | 20% | 25.0 | B2B |
| 13= | Optimizely | 6.0 | 20% | 25.0 | Platform |
| 15= | Braze | 7.0 | 20% | 16.0 | Platform |
| 15= | IBM | 7.0 | 20% | 16.0 | Platform |
| 15= | Pega | 7.0 | 20% | 16.0 | Platform |
| 18 | Heap | 8.0 | 20% | 9.0 | B2B |
| 19= | Attribution | 9.0 | 20% | 4.0 | Platform |
| 19= | Plausible | 9.0 | 20% | 4.0 | B2B |
| 19= | Sprinklr | 9.0 | 20% | 4.0 | Platform |
| 22 | Klipfolio | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about marketing attribution software every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.