Category
Personal loans
Who AI recommends when asked about personal loans. 25 brands on the list today.
LendingTree and Sallie Mae tie for first, both named in one in five.
- Brands listed
- 25
- Leader
- 2 tied
- LendingTree, Sallie Mae
- All on 100.0, listed A to Z
- Lead
- Tied
- Two share first, 100.0
- With Sallie Mae
- Category average
- 41.9
- Average place 5.2
- Across the 25
LendingTree and Sallie Mae share the lead. 16 of the 25 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1= | LendingTree | 1.0 | 20% | 100.0 | Finance |
| 1= | Sallie Mae | 1.0 | 20% | 100.0 | Finance |
| 3= | Intuit | 2.0 | 20% | 91.3 | B2B |
| 3= | Upstart | 2.0 | 20% | 91.3 | Finance |
| 5 | SoFi | 2.5 | 80% | 79.6 | Finance |
| 6 | NerdWallet | 3.0 | 20% | 64.0 | Finance |
| 7 | LendingClub | 3.5 | 40% | 56.3 | Finance |
| 8= | Bankrate | 4.0 | 20% | 49.0 | Media |
| 8= | Earnest | 4.0 | 20% | 49.0 | Finance |
| 8= | OneMain Financial | 4.0 | 20% | 49.0 | Finance |
| 11 | Goldman Sachs | 4.5 | 40% | 42.3 | Finance |
| 12= | College Ave | 5.0 | 20% | 36.0 | Finance |
| 12= | LendKey | 5.0 | 40% | 36.0 | Platform |
| 12= | OppLoans | 5.0 | 20% | 36.0 | Finance |
| 15 | Avant | 5.3 | 80% | 33.1 | Finance |
| 16 | Discover | 5.5 | 40% | 30.3 | Finance |
| 17= | Figure | 6.0 | 20% | 25.0 | Platform |
| 17= | SunTrust Student | 6.0 | 20% | 25.0 | Finance |
| 19 | Upgrade | 6.3 | 60% | 21.8 | Finance |
| 20 | Best Egg | 7.5 | 80% | 12.3 | Finance |
| 21 | Prosper | 7.7 | 60% | 11.1 | Finance |
| 22= | Earnin | 9.0 | 20% | 4.0 | Finance |
| 22= | FreedomPlus | 9.0 | 20% | 4.0 | Finance |
| 24= | OppFi | 10.0 | 20% | 1.0 | Finance |
| 24= | Payoff | 10.0 | 20% | 1.0 | Finance |
= means tied on score
How this list works
AI is asked about personal loans every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.