Category
Bed sheets
Who AI recommends when asked about bed sheets. 20 brands on the list today.
Boll & Branch is named in two in five answers. Bedsure, next on score, in one in five.
- Brands listed
- 20
- Leader
- Boll & Branch
- 79.6, named in two in five
- Lead
- 15.6 points
- Over Bedsure, 64.0
- Not tied
- Category average
- 30.4
- Average place 5.9
- Across the 20
Boll & Branch leads. 15 of the 20 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Boll & Branch | 2.5 | 40% | 79.6 | B2C |
| 2 | Bedsure | 3.0 | 20% | 64.0 | B2C |
| 3 | Brooklinen | 3.7 | 60% | 53.8 | B2C |
| 4 | Mellanni | 4.0 | 20% | 49.0 | B2C |
| 5 | Frette | 4.5 | 20% | 42.3 | B2C |
| 6= | Matouk | 5.0 | 20% | 36.0 | B2C |
| 6= | Pinzon | 5.0 | 20% | 36.0 | B2C |
| 6= | Target | 5.0 | 20% | 36.0 | B2C |
| 9= | Parachute | 5.5 | 40% | 30.3 | B2C |
| 9= | Sferra | 5.5 | 40% | 30.3 | B2C |
| 11 | Coyuchi | 5.8 | 60% | 27.6 | B2C |
| 12= | Linenspa | 6.0 | 20% | 25.0 | B2C |
| 12= | Luxor Linens | 6.0 | 20% | 25.0 | B2C |
| 12= | West Elm | 6.0 | 20% | 25.0 | B2C |
| 15 | CGK Unlimited | 7.0 | 20% | 16.0 | B2B |
| 16= | Pottery Barn | 8.0 | 20% | 9.0 | B2C |
| 16= | Pratesi | 8.0 | 20% | 9.0 | B2C |
| 16= | Zinus | 8.0 | 20% | 9.0 | Hardware |
| 19 | Bamboo | 9.0 | 20% | 4.0 | Hardware |
| 20 | Amazon | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about bed sheets every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.