Category
Social listening and brand monitoring
Who AI recommends when asked about social listening and brand monitoring. 18 brands on the list today.
Brandwatch is named in every answer. IBM, next on score, in one in five.
- Brands listed
- 18
- Leader
- Brandwatch
- 88.1, named every time
- Lead
- 24.1 points
- Over IBM, 64.0
- Not tied
- Category average
- 28.9
- Average place 6.4
- Across the 18
Brandwatch leads. 8 of the 18 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Brandwatch | 2.2 | 100% | 88.1 | Platform |
| 2 | IBM | 3.0 | 20% | 64.0 | Platform |
| 3 | Mention | 3.2 | 80% | 60.8 | Platform |
| 4 | Brand24 | 3.3 | 60% | 58.8 | B2B |
| 5 | Sprinklr | 4.0 | 40% | 49.0 | Platform |
| 6 | Hootsuite | 4.8 | 100% | 38.4 | Platform |
| 7 | Lexalytics | 5.0 | 20% | 36.0 | B2B |
| 8 | Talkwalker | 5.5 | 80% | 30.3 | Platform |
| 9 | Sprout Social | 5.6 | 100% | 29.2 | Platform |
| 10 | BuzzSumo | 5.7 | 60% | 28.4 | Platform |
| 11 | Meltwater | 7.3 | 60% | 13.4 | B2B |
| 12 | BrandMentions | 8.0 | 60% | 9.0 | Media |
| 13= | 9.0 | 20% | 4.0 | Platform | |
| 13= | MonkeyLearn | 9.0 | 20% | 4.0 | B2B |
| 13= | NetBase | 9.0 | 20% | 4.0 | B2B |
| 16= | Awario | 10.0 | 20% | 1.0 | B2B |
| 16= | Buffer | 10.0 | 20% | 1.0 | Platform |
| 16= | Crimson Hexagon | 10.0 | 20% | 1.0 | Platform |
= means tied on score
How this list works
AI is asked about social listening and brand monitoring every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.