Category
Sports equipment
Who AI recommends when asked about sports equipment. 21 brands on the list today.
Nike is named in four in five answers. SportsEngine, next on score, in one in five.
- Brands listed
- 21
- Leader
- Nike
- 94.2, named in four in five
- Lead
- 3.0 points
- Over SportsEngine, 91.3
- Not tied
- Category average
- 34.4
- Average place 5.7
- Across the 21
Nike leads. 11 of the 21 are named in only a fifth of answers.
Where each brand lands in the answer, from first place to tenth, and how often it is named at all.
| # | Brand | Place | Named | Score | Sector |
|---|---|---|---|---|---|
| 1 | Nike | 1.8 | 80% | 94.2 | B2C |
| 2 | SportsEngine | 2.0 | 20% | 91.3 | Platform |
| 3= | Adidas | 3.0 | 80% | 64.0 | Hardware |
| 3= | Decathlon | 3.0 | 40% | 64.0 | B2C |
| 5 | Under Armour | 3.5 | 80% | 56.3 | B2C |
| 6= | Dick's Sporting Goods | 4.0 | 40% | 49.0 | B2C |
| 6= | REI | 4.0 | 40% | 49.0 | B2C |
| 6= | Titleist | 4.0 | 20% | 49.0 | B2C |
| 9= | Asset Panda | 5.0 | 20% | 36.0 | B2B |
| 9= | Puma | 5.0 | 20% | 36.0 | B2C |
| 11= | UpKeep | 6.0 | 20% | 25.0 | B2B |
| 11= | Wilson | 6.0 | 60% | 25.0 | Hardware |
| 13= | Champion | 7.0 | 20% | 16.0 | Hardware |
| 13= | Sortly | 7.0 | 20% | 16.0 | B2B |
| 13= | Spalding | 7.0 | 60% | 16.0 | Hardware |
| 16 | PepsiCo | 7.3 | 60% | 13.4 | B2C |
| 17 | Molten | 8.0 | 20% | 9.0 | Hardware |
| 18= | Fanatics | 9.0 | 20% | 4.0 | B2C |
| 18= | Giro | 9.0 | 20% | 4.0 | Hardware |
| 18= | Mizuno | 9.0 | 40% | 4.0 | Hardware |
| 21 | EZOfficeInventory | 10.0 | 20% | 1.0 | B2B |
= means tied on score
How this list works
AI is asked about sports equipment every day. A brand’s score reflects where it lands in the answers that name it, so 100 means named first every time. Named is the share of answers that mention it at all. Names that fail our checks are counted but not listed.